Digital Marketing Specialist, Arbor Day Farm

Job Summary

As a Digital Marketing Specialist at Arbor Day Farm, you will support and elevate our digital presence while driving engagement, awareness, and conversion across all Arbor Day Farm experiences.

About the Role

We are looking for a passionate individual who can create engaging digital experiences that connect people to nature. The ideal candidate will have experience supporting or executing digital marketing campaigns across various channels and possess strong technical skills and content expertise.

Responsibilities

• Execute campaigns across paid media, social, web, email, and listings
• Create compelling, on-brand copy and collaborate on visuals and video
• Lead organic strategy, content planning, scheduling, and community engagement on social media
• Manage website and landing page content, improving conversions through SEO, testing, and user journey best practices
• Analyze performance data, track KPIs like engagement, CTR, conversions, and ROAS, and refine campaign impact
• Partner cross-functionally to align campaigns with seasonal priorities, events, and promotions

Requirements

• Passion for environmental stewardship, hospitality, and creating engaging digital experiences that connect people to nature
• Experience supporting or executing digital marketing campaigns across channels like email, paid media, social, and web
• Familiarity with platforms such as Google Ads, Meta, CRM/email systems, analytics tools, and CMS platforms (e.g., Drupal)
• Strong writing skills with the ability to create clear, engaging, and conversion-focused copy across digital channels
• Organizational skills to manage multiple campaigns, stay detail-oriented, and collaborate effectively across teams
• Curiosity to analyze performance data, identify trends, and continuously improve results

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of relevant experience in digital marketing
• Proficiency in Google Analytics and other analytics tools
• Experience with content creation and optimization
• Excellent communication and collaboration skills

Skills

• Digital marketing
• Social media management
• Email marketing
• Content creation
• SEO
• Analytics and reporting

Benefits

• Competitive healthcare (health, dental, vision) coverage for you and your loved ones
• Wellness incentives program
• Company-paid short-term and long-term disability, life insurance
• 401(k) with company match
• Company-paid laptop and phone
• Annual company events and experiences
• EAP (Employee Assistance Program) for mental health support

Pay

Compensation is commensurate with experience.

Schedule

This is a hybrid role with two days per week in Nebraska City and one day per week in Lincoln. Occasional evenings, weekends, and holidays are required to support events and social media coverage.