Digital Marketing Specialist - Agent Marketing

About the role

Join our Agent Marketing team and lead agent-level digital media programs that drive measurable growth. This role owns the strategy, execution, and ongoing optimization of multi-channel digital campaigns, partnering closely with internal stakeholders and external vendors to deliver high-performing, brand-aligned marketing that supports agent business objectives.

Responsibilities

• Develop and manage agent-level digital media strategies aligned to business goals, target audiences, budgets, and KPIs
• Translate performance goals into tactical plans, including audience strategy, flighting, creative approach, testing roadmap, and measurement plan
• Evaluate vendor recommendations and performance data to make strategic program decisions that balance cost, reach, and added value benefits
• Execute, monitor, and optimize campaigns across multiple platforms to improve ROI and efficiency, including CTR, VTR, CPC, CPM, CPA, and lead volume and quality
• Use analytics and reporting to identify performance drivers, diagnose issues, and implement ongoing improvements across creative, targeting, placements, bid strategy, and pacing
• Establish testing frameworks such as A and B creative, audience segments, frequency, and landing pages, and clearly communicate learnings and recommendations
• Coordinate creative needs from intake through delivery, ensuring assets meet program needs
• Partner with internal creative teams and vendors to manage avails, versioning, updates, and performance-informed creative iterations
• Maintain organized workflows for approvals, trafficking requirements, and campaign documentation
• Manage relationships with media, technology, and creative partners and other business areas
• Support broader digital initiatives such as SEO and SEM through coordination, reporting, and optimization recommendations
• Support cross-functional collaboration with internal teams across marketing, compliance, brand, creative, product, and operations in a matrixed structure

Qualifications

• Bachelor’s degree required
• 3+ years of professional experience in digital marketing, digital media, or social media marketing, with hands-on campaign management and optimization experience
• Demonstrated expertise across social media channels, including paid social, organic social, boosted content, and DIY/self-service social programs
• Hands-on experience managing paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, YouTube, or similar, including audience targeting, budgeting, pacing, testing, optimization, and reporting
• Experience developing and executing organic social strategies, including content planning, publishing, engagement tactics, platform best practices, and performance analysis
• Strong understanding of boosted content strategies, including when to leverage boosted posts versus paid campaigns or organic content to meet business objectives
• Experience supporting DIY, localized, or distributed social media programs, including content enablement, user guidance, tool adoption, governance, and performance monitoring
• Familiarity with complementary digital channels, including programmatic display, connected TV, streaming audio and video, and local digital placements
• Strong understanding of social creative best practices, including platform-specific formats, messaging, visuals, calls to action, and test-and-learn approaches
• Experience using social media management, publishing, advertising, or analytics platforms to monitor performance, identify insights, and recommend optimizations
• Strong vendor management experience with the ability to manage multiple partners, provide clear direction, and ensure high-quality delivery
• Highly analytical with experience using performance data to optimize media, evaluate content effectiveness, and communicate actionable insights
• Proven ability to manage multiple complex projects using project management tools, structured processes, timelines, and cross-functional coordination
• Excellent presentation and communication skills, both written and verbal, with comfort presenting performance, insights, and recommendations to varied audiences
• Ability to work independently while collaborating effectively across a cross-functional, matrixed organization, with a strategic mindset, strong initiative, attention to detail, and focus on measurable outcomes

Items of Note

• May require travel via commercial transportation or motor vehicles
• Works irregular hours, including weekends and holidays, based on campaign needs
• Handles and maintains confidential and highly sensitive information

Our Benefits

• Potential starting salary range: $97,000 - $123,000
• Potential yearly incentive pay up to 15% of base salary
• Competitive Benefits, including:
• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives