Digital Marketing Specialist - Agent Marketing
About the role
The Digital Marketing Specialist will own the strategy, execution, and optimization of multi-channel digital campaigns for agent-level marketing programs. This role will partner closely with internal stakeholders and external vendors to deliver high-performing, brand-aligned marketing that supports agent business objectives.
Responsibilities
Develop and manage agent-level digital media strategies aligned to business goals, target audiences, budgets, and KPIs
Evaluate vendor recommendations and performance data to make strategic program decisions that balance cost, reach, and added value benefits
Execute, monitor, and optimize campaigns across multiple platforms to improve ROI and efficiency
Coordinate creative needs from intake through delivery, ensuring assets meet program needs
Manage relationships with media, technology, and creative partners and other business areas
Support broader digital initiatives such as SEO and SEM through coordination, reporting, and optimization recommendations
Qualifications
Bachelor’s degree required
3+ years of professional experience in digital marketing, digital media, or social media marketing, with hands-on campaign management and optimization experience
Demonstrated expertise across social media channels, including paid social, organic social, boosted content, and DIY/self-service social programs
Experience managing paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, YouTube, or similar
Experience supporting DIY, localized, or distributed social media programs, including content enablement, user guidance, tool adoption, governance, and performance monitoring
Familiarity with complementary digital channels, including programmatic display, connected TV, streaming audio and video, and local digital placements
Strong understanding of social creative best practices, including platform-specific formats, messaging, visuals, calls to action, and test-and-learn approaches
Experience using social media management, publishing, advertising, or analytics platforms to monitor performance, identify insights, and recommend optimizations
Strong vendor management experience with the ability to manage multiple partners, provide clear direction, and ensure high-quality delivery
Highly analytical with experience using performance data to optimize media, evaluate content effectiveness, and communicate actionable insights
Proven ability to manage multiple complex projects using project management tools, structured processes, timelines, and cross-functional coordination
Excellent presentation and communication skills, both written and verbal, with comfort presenting performance, insights, and recommendations to varied audiences
Ability to work independently while collaborating effectively across a cross-functional, matrixed organization, with a strategic mindset, strong initiative, attention to detail, and focus on measurable outcomes
Items of Note
May require travel via commercial transportation or motor vehicles
Works irregular hours, including weekends and holidays, based on campaign needs
Handles and maintains confidential and highly sensitive information
Our Benefits
Competitive pay with potential raise and bonus
Health and wellbeing programs including vision, dental, telemedicine, 24/7 mental health professionals, and more
Industry-leading training programs and tuition assistance
Employee resource groups and mentoring opportunities
College coaching, national discount programs, and interactive financial workshops
Free financial coaching and savings accounts
Time off policies including parental leave, paid holidays, celebration day, life leave, bereavement leave, and community service/education support days
Matching Gift Program, Good Neighbor Grant Program, and Employee Assistance Fund
Retirement planning with free financial advisors and a 401(k) plan with company contributions
Remote & Hybrid Work
Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship
Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity
For California, New York, and CT candidates
Potential salary range: $121,250 - $153,750
Potential yearly incentive pay: up to 15% of base salary