Digital Marketing Specialist - Agent Marketing

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Responsibilities

We are seeking a results-driven Digital Marketing Specialist to join our Agent Marketing team and lead agent-level digital media programs that drive measurable growth. This role owns the strategy, execution, and ongoing optimization of multi-channel digital campaigns, partnering closely with internal stakeholders and external vendors to deliver high-performing, brand-aligned marketing that supports agent business objectives. You will also support agent-level integrations of national brand campaigns and tentpole initiatives such as the Big Game, World Cup, and Thursday Night Football, ensuring agents have timely, effective digital programs that extend national moments into local market impact.

The ideal candidate is equal parts strategic and hands-on: comfortable building media plans, managing creative and trafficking workflows, analyzing performance, and making data-driven optimizations. Vendor management is a core responsibility, and success in this role requires strong communication, organization, and the ability to operate effectively in a matrixed environment.

• Digital Media Strategy and Planning
  • Develop and manage agent-level digital media strategies aligned to business goals, target audiences, budgets, and KPIs
  • Build channel mix recommendations across programmatic display, paid and organic social, connected TV, streaming audio and video, and local display placements
  • Translate performance goals into tactical plans, including audience strategy, flighting, creative approach, testing roadmap, and measurement plan
  • Evaluate vendor recommendations and performance data to make strategic program decisions that balance cost, reach, and added value benefits
• Campaign Execution and Optimization
  • Execute, monitor, and optimize campaigns across multiple platforms to improve ROI and efficiency, including CTR, VTR, CPC, CPM, CPA, and lead volume and quality
  • Use analytics and reporting to identify performance drivers, diagnose issues, and implement ongoing improvements across creative, targeting, placements, bid strategy, and pacing
  • Establish testing frameworks such as A and B creative, audience segments, frequency, and landing pages, and clearly communicate learnings and recommendations
• Creative Management and Enablement
  • Coordinate creative needs from intake through delivery, ensuring assets meet program needs
  • Partner with internal creative teams and vendors to manage avails, versioning, updates, and performance-informed creative iterations
  • Maintain organized workflows for approvals, trafficking requirements, and campaign documentation
• Vendor and Partner Management
  • Manage relationships with media, technology, and creative partners and other business areas
  • Support vendor evaluation and selection and help define scopes of work, success metrics, and deliverables
  • Ensure vendor compliance with brand, privacy, and data-handling expectations, and hold partners accountable to performance and service standards
  • Work with teams to build enrollment platforms that enable program participation
• Measurement, Reporting, and Insights
  • Build clear, actionable reporting for agents and internal stakeholders, translating results into insights and next steps
  • Monitor budget pacing, spend allocation, and forecast outcomes to ensure campaigns are delivered on time and within budget
  • Collaborate with analytics partners as needed to improve tracking, attribution, and conversion measurement
• Cross-Functional Collaboration
  • Support broader digital initiatives such as SEO and SEM through coordination, reporting, and optimization recommendations
  • Work effectively with internal teams across marketing, compliance, brand, creative, product, and operations in a matrixed structure

Requirements

• Bachelor’s degree required
• 3+ years of professional experience in digital marketing, digital media, or social media marketing, with hands-on campaign management and optimization experience
• Demonstrated expertise across social media channels, including paid social, organic social, boosted content, and DIY/self-service social programs
• Hands-on experience managing paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, YouTube, or similar, including audience targeting, budgeting, pacing, testing, optimization, and reporting
• Experience developing and executing organic social strategies, including content planning, publishing, engagement tactics, platform best practices, and performance analysis
• Strong understanding of boosted content strategies, including when to leverage boosted posts versus paid campaigns or organic content to meet business objectives
• Experience supporting DIY, localized, or distributed social media programs, including content enablement, user guidance, tool adoption, governance, and performance monitoring
• Familiarity with complementary digital channels, including programmatic display, connected TV, streaming audio and video, and local digital placements
• Strong understanding of social creative best practices, including platform-specific formats, messaging, visuals, calls to action, and test-and-learn approaches
• Experience using social media management, publishing, advertising, or analytics platforms to monitor performance, identify insights, and recommend optimizations
• Strong vendor management experience with the ability to manage multiple partners, provide clear direction, and ensure high-quality delivery
• Highly analytical with experience using performance data to optimize media, evaluate content effectiveness, and communicate actionable insights
• Proven ability to manage multiple complex projects using project management tools, structured processes, timelines, and cross-functional coordination
• Excellent presentation and communication skills, both written and verbal, with comfort presenting performance, insights, and recommendations to varied audiences
• Ability to work independently while collaborating effectively across a cross-functional, matrixed organization, with a strategic mindset, strong initiative, attention to detail, and focus on measurable outcomes

Items of Note

• May require travel via commercial transportation or motor vehicles
• May work irregular hours, including weekends and holidays, based on campaign needs
• Responsible for the handling and maintenance of confidential and highly sensitive information

Pay

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $97,000 - $123,000
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

For Los Angeles, Colorado, Hawaii, Washington State, California, New York, and CT candidates:

• Potential salary range: $106,700 - $135,300 (Colorado, Hawaii, Washington State)
• Potential salary range: $121,250 - $153,750 (California, New York, CT)
• Potential yearly incentive pay: up to 15% of base salary

Benefits

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid!
  • Eligible for an annual raise and bonus
• Stay Well!
  • Robust health and wellbeing programs
  • State Farm pays most of your healthcare premium, with multiple healthcare plan options, including a high deductible plan
  • All medical plans provide 100% coverage for in-network preventative care
  • Access to vision, dental, telemedicine, 24/7 mental health professionals, and much more
• Develop and Grow!
  • Educational benefits like industry-leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring
• Plan Ahead!
  • Benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more
  • Savings account or financing through State Farm Federal Credit Union
• Take a Little “You” Time!
  • Generous time off policies including up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days
• Give Back!
  • Matching Gift Program, Good Neighbor Grant Program, and Employee Assistance Fund
• Finish Strong!
  • 401(k) plan with company contributions of up to 7% of your salary
  • Free financial advisors for retirement planning

Schedule

Qualified candidates may be considered for the following work arrangements:

• Remote: 100% remote work arrangements based on where a candidate currently resides or is currently located (outside of hub locations listed below)
• Hybrid: Time working from home and some time working in the office (in or near hub locations listed below)

Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.