Digital Marketing & Social Media Coordinator

Digital Marketing and Social Media Coordinator

About the role

The Digital Marketing and Social Media Coordinator plays a key role in advancing the mission and visibility of the University of Georgia College of Agricultural and Environmental Sciences (CAES).

Responsibilities

• Digital Marketing and Newsletter Coordination: Plan, create, and deliver digital marketing campaigns — including web properties, paid search campaigns, email newsletters, etc. — that drive digital engagement, strengthen brand visibility, and promote CAES research, instruction, and Extension.

• Search Engine Optimization (SEO): Implement SEO best practices to ensure CAES content is easily discoverable, competitively positioned, and aligned with evolving search behaviors.

• Internal and External Newsletters: Develop and deliver engaging internal and external newsletters, maintain audience lists, track performance, and implement improvements for enhanced content distribution.

• Social Media Coordination: Create and capture engaging social media content for flagship CAES and UGA Extension social media channels, test and evaluate content formats, and provide on-site social media coverage of campus events.

• Performance Tracking and Analysis: Assist in establishing benchmarks and defining KPIs that reflect CAES's impact across instruction, research, and Extension, monitor, analyze, and report on key performance metrics, and produce clear, actionable reports.

• Training and Internal Communications: Create and deliver training on digital marketing, search engine optimization, content creation, and social media best practices, and represent OMC on college- and campus-wide committees.

Qualifications

• Bachelor’s degree in a related field or equivalent

• Demonstrated proficiency with SEO, GEO, and digital accessibility best practices

• Demonstrated proficiency with major social media platforms and analytics tools

• Demonstrated proficiency with email marketing tools, such as MailChimp

• Demonstrated proficiency with web management tools, such as WordPress

• Demonstrated proficiency with graphic design tools, such as Canva

• Demonstrated ability to evaluate content using tools like Google Analytics, Looker Studio, or email/social metrics platforms, such as Sprout Social

• Excellent written and verbal communication skills

• Strong organizational skills, attention to detail, and ability to juggle multiple projects