Digital Marketing Senior Manager

About the role

We are looking for an experienced Sr. Digital Marketing Manager to lead high-impact paid media initiatives that accelerate customer growth across multiple brands in Los Angeles, California. This role combines strategic planning with hands-on campaign management, requiring someone who can translate performance data into actionable decisions and meaningful business outcomes. The ideal candidate brings strong expertise in paid social, sharp analytical judgment, and the ability to work closely with cross-functional partners in a fast-moving environment.

Responsibilities

• Lead the planning, launch, and ongoing optimization of large-scale paid media campaigns with a strong emphasis on paid social performance.
• Develop channel strategies, budget allocation recommendations, and testing plans that support acquisition goals and long-term growth.
• Manage campaigns directly within advertising platforms, monitor results closely, and make data-driven adjustments to improve efficiency and conversion performance.
• Partner with creative, ecommerce, analytics, and broader marketing teams to align media efforts with brand objectives and commercial priorities.
• Evaluate campaign results, identify trends, and present clear insights and recommendations to senior leaders and key stakeholders.
• Oversee media investment across multiple brands or business lines while balancing priorities, timelines, and performance expectations.
• Build reporting frameworks and dashboards that provide visibility into spend, returns, and growth opportunities.
• Contribute to team leadership by sharing best practices, improving workflows, and helping raise the overall quality of performance marketing execution.

Requirements

• At least 6-8 years of hands-on experience in performance marketing, ideally in an agency or multi-brand environment.
• Advanced expertise with Meta/Facebook Ads Manager and a strong track record running conversion-focused campaigns.
• Experience managing substantial paid media budgets, including monthly spend at or above seven figures.
• Strong understanding of direct response marketing and performance optimization principles.
• Demonstrated ability to use performance metrics and business data to guide growth decisions and improve campaign outcomes.
• Advanced Excel skills, including working with large datasets, pivot tables, and detailed performance analysis.
• Strong communication and presentation skills with experience explaining recommendations to senior stakeholders.
• Able to collaborate effectively across functions while staying organized in a deadline-driven, fast-paced setting.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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Contact Information

- El Segundo, CA
- onsite
- Permanent / Full Time
- 130000 - 150000 USD / Yearly
-

We are looking for an experienced Sr. Digital Marketing Manager to lead high-impact paid media initiatives that accelerate customer growth across multiple brands in Los Angeles, California. This role combines strategic planning with hands-on campaign management, requiring someone who can translate performance data into actionable decisions and meaningful business outcomes. The ideal candidate brings strong expertise in paid social, sharp analytical judgment, and the ability to work closely with cross-functional partners in a fast-moving environment.

Responsibilities

• Lead the planning, launch, and ongoing optimization of large-scale paid media campaigns with a strong emphasis on paid social performance.
• Develop channel strategies, budget allocation recommendations, and testing plans that support acquisition goals and long-term growth.
• Manage campaigns directly within advertising platforms, monitor results closely, and make data-driven adjustments to improve efficiency and conversion performance.
• Partner with creative, ecommerce, analytics, and broader marketing teams to align media efforts with brand objectives and commercial priorities.
• Evaluate campaign results, identify trends, and present clear insights and recommendations to senior leaders and key stakeholders.
• Oversee media investment across multiple brands or business lines while balancing priorities, timelines, and performance expectations.
• Build reporting frameworks and dashboards that provide visibility into spend, returns, and growth opportunities.
• Contribute to team leadership by sharing best practices, improving workflows, and helping raise the overall quality of performance marketing execution.

Qualifications

• At least 6-8 years of hands-on experience in performance marketing, ideally in an agency or multi-brand environment.
• Advanced expertise with Meta/Facebook Ads Manager and a strong track record running conversion-focused campaigns.
• Experience managing substantial paid media budgets, including monthly spend at or above seven figures.
• Strong understanding of direct response marketing and performance optimization principles.
• Demonstrated ability to use performance metrics and business data to guide growth decisions and improve campaign outcomes.
• Advanced Excel skills, including working with large datasets, pivot tables, and detailed performance analysis.
• Strong communication and presentation skills with experience explaining recommendations to senior stakeholders.
• Able to collaborate effectively across functions while staying organized in a deadline-driven, fast-paced setting.

Benefits

Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

Application Instructions

By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.

Posting Date

2026-06-24T00:00:00Z