Digital Marketing Senior Consultant

Regular, full-time position. Fluency in English required. In-office 5 days per week (1st shift).

About the role

Full-time digital advertising marketing strategist to support, promote, and sell Truist’s financial products and services for direct-to-consumer. The individual will help manage campaigns for paid search and support social, display advertising, and affiliate/third-party aggregators as needed.

Responsibilities

• Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.
• Develop digital marketing tactics to increase product adoption and utilization.
• Partner with lines of business (LOB) and marketing strategists to develop product-specific roadmaps that assist in achieving LOB goals through digital marketing strategies.
• Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.
• Responsible for creation and analysis of daily, weekly, and monthly reporting.
• Support the Paid Search Channel Lead with testing plans, presentations, and day-to-day management of the Paid Search Program.
• Partner with the agency to review performance and provide feedback on optimizations.
• Work with internal stakeholders including Legal, Risk, and Compliance for approvals and ensure work is done within the risk framework.
• Stay current on changes in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
• Demonstrate strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field, or equivalent experience and related training.
• Two to five years’ experience managing Paid Search campaigns.
• Experience managing projects and/or working with an agency partner.
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market.
• Proficient in Excel and PowerPoint.

Preferred Qualifications

• Google Ads Certification.
• Knowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, and Google Discovery Ads.
• Experience developing digital marketing strategies that drive traffic and conversions.
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.
• Working knowledge of American Disabilities Act (ADA) compliance requirements.
• Experience with Adobe products (AEM, Analytics, Audience Manager, and Adobe Cloud).
• Basic to intermediate understanding of SEO and online local listings, working with Location Pages.

Benefits

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits. Truist offers:

• Medical, dental, and vision insurance.
• Life insurance, disability, and accidental death and dismemberment coverage.
• Tax-preferred savings accounts and a 401k plan.
• No less than 10 days of vacation (prorated based on date of hire and full-time/part-time status) during the first year of employment, along with 10 sick days and paid holidays.
• Depending on the position and division, eligibility for a defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.