Digital Marketing Principal- Digital Upsell & In-Product Growth

About the role

The Digital Marketing Principal is responsible for strategic leadership, product/technology development, and core leadership of all products developed in support of the company’s product and service portfolio.

Responsibilities

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance, and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Led and contributes to development of product specifications, requirements, and implementation.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Job Responsibilities

• Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
• Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.
• Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery.

Requirements

• Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Qualifications

• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Benefits

Details on our comprehensive benefits can be found here.

Pay

The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment.

Additional Details

Pay Transparency: The compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire.

Equal Opportunity Employer

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.