Digital Marketing Principal

About the role

As our digital sales organization has scaled across multiple products, systems, and stakeholders, we see a significant opportunity to unify and streamline our sales processes — accelerating deal cycles and elevating the customer experience. A dedicated Digital Marketing Principal is needed to map, diagnose, and systematically fix these inefficiencies — with an estimated opportunity to reduce deal cycles by 30–45 days and materially improve conversion and retention outcomes.

Essential Functions

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Leads and contributes to development of product specifications, requirements and implementation.
• May participate in test planning measurement and other analytical functions.
• Provides support through demo instruction, tool development and functional demonstrations.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Responsibilities

We are looking for a strategic problem-solver with experience in sales process optimization, business operations, or commercial strategy — ideally within a complex, multi-product or enterprise environment. The ideal candidate has a proven track record of mapping end-to-end sales processes, diagnosing friction points across pre-sales and post-sales workflows, and translating that diagnosis into prioritized, high-impact improvements. You are comfortable working across fragmented systems and tools, can engage credibly with legal, finance, and third-party stakeholders, and distinguish durable fixes from short-term workarounds. Experience with CRM platforms (Salesforce preferred), pricing or approval workflows, and cross-functional program management is strongly preferred. Most importantly, you think in outcomes — reducing deal cycle times, protecting revenue at risk, and building processes that scale.

Minimum Education

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Knowledge, Skills, and Abilities

• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Preferred Qualifications

This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.

Pay

USA: $8,007.29/mo - $18,149.85/mo, CO: $8,007.29/mo - $17,393.61/mo, CA: $8,452.14/mo - $14,413.11/mo, NJ: $8,452.14/mo - $13,523.42/mo, ME, OH & VT: $8,452.14/mo - $15,124.88/mo, MN: $8,452.14/mo - $16,637.36/mo, IL & NV: $8,452.14/mo - $17,393.61/mo, MD, NY, VA & WA: $8,452.14/mo - $18,149.85/mo, MA: $8,896.99/mo - $18,149.85/mo, RI: $9,786.68/mo - $16,637.36/mo, CT: $9,786.68/mo - $17,393.61/mo, DC & HI: $10,231.53/mo - $17,393.61/mo, NYC: $10,231.53/mo - $18,149.85/mo MEM range ($8,452.14/mo-$14,368.63/mo), Plano range ($8,896.99/mo - $15,124.88/mo), PGH range ($8,452.14/mo - $14,368.63/mo)

Schedule

Salary grade E28