Digital Marketing Operations Specialist

About Our Client

The organization operates in the commerce network industry, focusing on connecting brands, suppliers, and retailers to streamline e-commerce experiences. It addresses challenges in coordinating growth, operations, and product scaling across multiple channels by providing a platform that facilitates optimized consumer shopping journeys. The organization serves over 40,000 companies with an annual gross merchandise volume exceeding $50 billion. It integrates AI across operations to enhance speed, efficiency, and scalability.

About the Opportunity

The Digital Marketing Operations Specialist supports the execution, publishing, maintenance, and optimization of the organization’s website and digital content. This role ensures a high-quality digital experience by managing website updates, SEO enhancements, and content governance. It collaborates with multiple teams and external partners to improve website performance and operational efficiency using digital tools and AI technologies.

Responsibilities

• Execute publishing of website content including campaigns, landing pages, and compliance updates.
• Maintain and update website content on WordPress and related platforms.
• Coordinate scheduled and ad hoc website updates ensuring accuracy and consistency.
• Manage and prioritize incoming publishing requests across projects.
• Collaborate with internal teams and external partners for timely content delivery.
• Conduct content audits, page refreshes, and unpublish outdated content.
• Implement redirects, manage URLs, and maintain internal linking.
• Identify and resolve content quality and user experience issues.
• Maintain documentation, publishing standards, and operational processes.
• Align updates with SEO, accessibility, and user experience best practices.
• Implement on-page SEO improvements including metadata and keyword alignment.
• Support SEO, GEO, and AI-driven content discoverability initiatives.
• Assist with website testing, analytics validation, and conversion optimization.
• Support analytics tracking and measurement implementation.
• Monitor website metrics to identify improvement opportunities.
• Partner with various teams and vendors to coordinate updates and initiatives.
• Track project requests, timelines, and deliverables using management tools.
• Communicate project status and risks to stakeholders.
• Develop and maintain process documentation and operational playbooks.
• Utilize automation and AI tools to enhance workflows and execution quality.
• Contribute to continuous improvements in website operations and digital marketing.

Requirements

• Minimum 2 years of experience in digital marketing, web content management, or related fields.
• Practical experience with WordPress or similar content management systems.
• Basic knowledge of HTML, CSS, website structure, and publishing workflows.
• Familiarity with Google Analytics, Tag Manager, Search Console, or similar tools.
• Understanding of SEO fundamentals and website governance.
• Experience in website updates, content publishing, and digital marketing operations.
• Strong organizational, communication, and project management skills.
• Attention to detail and commitment to accuracy.
• Ability to learn and apply new digital marketing technologies and concepts.