Digital Marketing Manager - Remote

About The Company NowSecure is a leading mobile app security software company dedicated to safeguarding the Mobile App Economy. Trusted by some of the world’s most demanding organizations and advanced security teams, NowSecure provides comprehensive, standards-based mobile app security and privacy solutions. The company’s mission is to protect millions of mobile app users across various sectors including banking, insurance, high tech, IoT, retail, hospitality, energy, and government. Recognized for its innovative approach, NowSecure offers a full suite of continuous security and compliance assessments that deliver depth, speed, accuracy, and efficiency to meet modern business needs. The company actively supports open-source communities and adheres to industry standards such as OWASP, ioXt, and NIAP. NowSecure is SOC 2 certified and has received recognition from IDC, Deloitte, Gartner, and TAG Cyber for its contributions to mobile app security. About The Role We are seeking a highly motivated and experienced Digital Marketing Manager to join our dynamic marketing team. This role is pivotal in owning and continuously enhancing our digital marketing efforts across paid media, organic search, website performance, and conversion channels. The ideal candidate will have a hands-on approach, combining strategic thinking with the ability to execute and optimize campaigns independently. You will be responsible for driving qualified demand, pipeline, and revenue growth by leveraging data-driven insights, AI-powered analysis, and innovative marketing techniques. Reporting to the Senior Director of Demand Generation, you will collaborate closely with teams across Demand Generation, Marketing Operations, Content, Product Marketing, and Sales to develop and implement effective digital strategies. Your expertise will help shape our digital presence, improve user engagement, and maximize the impact of our marketing initiatives in a competitive landscape. Qualifications 4+ years of hands-on digital marketing experience, preferably within B2B SaaS, cybersecurity, or technology sectorsProven experience managing paid search and paid social campaignsStrong ability to manage significant paid media budgets and optimize performance over timeExperience working with agencies while maintaining internal accountability for campaign resultsDeep understanding of SEO fundamentals including technical SEO, content optimization, keyword research, and site architectureCuriosity about AEO, GEO, AI search, and evolving buyer discovery methodsProficiency in website and landing page optimization for conversionsExcellent analytical skills with the ability to interpret data and translate insights into actionable strategiesExperience with web analytics, advertising platforms, attribution models, and digital reporting toolsFamiliarity with content management systems and tools such as Google Ads, Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, etc.Strong copywriting skills and messaging instincts for digital ads and landing pagesAn AI-forward mindset with demonstrated experience using AI tools to improve work quality and efficiencyWillingness to experiment with new AI workflows and adapt to technological advancementsExceptional project management and organizational skillsHigh ownership, accountability, and attention to detailExcellent communication and collaboration skills with a team-oriented mindsetCuriosity and a continuous learning attitude to stay ahead of industry trends Responsibilities Own and optimize digital marketing performance across paid media, organic search, website, and conversion channels to generate qualified demand and revenueDevelop and execute strategies for paid search, paid social, retargeting, and audience segmentation; manage budgets and optimize campaigns activelyPartner with external agencies while maintaining hands-on control of campaign setup, targeting, messaging, and optimizationLead organic discovery efforts including SEO, AEO, GEO, and AIO strategies by collaborating with Content and Product Marketing teamsContinuously improve the NowSecure website as a key performance channel through UX enhancements, messaging, and conversion optimizationUtilize analytics, behavioral insights, and AI to identify friction points and implement experiments to enhance conversion ratesManage and optimize content delivery across the buyer journey, leveraging tools like PathFactory and transitioning to internal solutionsLead social media strategy, particularly on LinkedIn, to increase engagement, grow followers, and strengthen community presenceCollaborate with cross-functional teams to develop compelling content and campaigns aligned with industry trends and buyer needsStay informed about emerging AI tools and incorporate them into marketing workflows for improved efficiency and resultsMonitor industry trends, competitor activities, and platform updates to refine digital strategies continuallyReport on performance metrics, analyze data, and adjust tactics to meet KPIs and business objectives Benefits Competitive salary within the range of $85,000 - $100,000 annually, commensurate with experienceBonuses and equity grants based on performanceComprehensive health insurance coverage401(k) plan with company matching contributionsPaid parental leave to support work-life balanceHome Office Stipend to facilitate remote work setupFlexible paid time off to promote personal well-beingRemote-first work environment encouraging flexibility and autonomyOpportunities for professional growth and development within a forward-thinking, AI-driven company Equal Opportunity NowSecure is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. We are dedicated to ensuring equitable hiring practices and fostering a workplace where everyone can thrive. Applicants with criminal histories will be considered in accordance with applicable federal, state, and local laws. We encourage individuals from all backgrounds to apply and join us in building the future of Marketing.