Digital Marketing Manager, Paid Search

About the Role

We are looking for a Manager, Paid Search to join the OneTrust Digital Marketing team. This role will be responsible for leading and scaling our global paid search program, driving strategy, execution, optimization, and performance reporting across regions. The ideal candidate brings deep expertise in search engine marketing, strong analytical rigor, and a proven ability to turn campaign insights into business impact. This person will play a critical role in shaping how OneTrust reaches priority audiences through paid search and LLMs, partnering across teams to align media strategy with business goals, campaign priorities, and regional needs.

Responsibilities

• Develop and execute OneTrust’s global SEM strategy across Google Ads, Microsoft Advertising, ChatGPT Ads, and other relevant emerging search and LLM ad platforms, aligning investment to pipeline, demand generation, and regional growth priorities.
• Own budget allocation, pacing, forecasting, and in-market optimization to maximize efficiency, business impact, and scalable growth across regions.
• Lead end-to-end paid search operations, including campaign architecture, keyword strategy, bidding approaches, audience targeting, ad copy direction, landing page alignment, launch execution, and ongoing performance management.
• Drive performance improvements across bids, keywords, creatives, campaign structure, and conversion paths using a rigorous, data-driven optimization approach.
• Build reporting frameworks and performance dashboards that translate campaign data into actionable insights and clear recommendations for marketing leadership and cross-functional stakeholders.
• Lead testing and adoption of new search features, automation capabilities, and growth opportunities, including opportunities to improve performance through AI-enabled workflows and optimization techniques.
• Partner closely with Global Campaigns, Brand, Field Marketing, Content Marketing, Web, Operations, Analytics, and external partners to ensure data integrity, measurement accuracy, and strong program execution.
• Collaborate with creative and content teams to develop high-performing search messaging and conversion-oriented experiences tailored to audience intent and business objectives.
• Monitor the competitive landscape, platform changes, and market dynamics to identify opportunities and share insights that strengthen campaign strategy and overall go-to-market performance.
• Help define and improve tracking standards, attribution visibility, and operational processes that support better decision-making and long-term program scalability.

Qualifications

• Passionate about digital marketing and have a deep understanding of paid search platforms, campaign mechanics, and performance storytelling.
• Both strategic and hands-on, able to develop the vision for a global program while also managing the execution details that drive results.
• Highly analytical and comfortable using data to make decisions, prioritize investments, and communicate recommendations to stakeholders.
• Organized, detail-oriented, and able to manage multiple priorities and deadlines while operating within clear processes.
• Collaborative partner who works effectively across functions, regions, and levels of the organization.
• Comfortable learning new systems, testing new approaches, and adapting quickly in a fast-moving environment.

Pay

For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is $112,500—$168,750 USD. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.

Schedule

We are embracing an office-first culture, encouraging three days a week in office for most roles. Each role may have specific requirements or flexibility depending on the scope of the position.

Benefits

• Comprehensive healthcare coverage.
• Flexible PTO.
• Equity RSUs.
• Annual performance bonus opportunities.
• Retirement account support.
• 14+ weeks of paid parental leave.
• Career development opportunities.
• Company-paid privacy certification exam fees.
• Specific benefits differ by country.