Digital Marketing Manager, Paid Channels

Accountabilities

• Develop and scale paid acquisition strategies that increase brand visibility, generate qualified pipeline, and improve marketing performance.
• Leverage analytics, automation, and AI-powered tools to optimize campaigns while maintaining strong budget management and ROI discipline.
• Manage paid search campaigns across platforms such as Google Ads, Bing, and other search channels.
• Manage paid social, display, and programmatic advertising campaigns to maximize reach, engagement, and conversions.
• Build and execute Account-Based Marketing (ABM) strategies to improve targeting, account engagement, and sales alignment.
• Lead PPC optimization initiatives through A/B testing, multivariate testing, and ongoing performance improvements.
• Manage review-site strategies and partnerships to strengthen brand reputation and customer engagement.
• Use AI-powered advertising platforms, automation tools, and predictive analytics solutions to improve targeting, creative testing, and budget allocation.
• Create automation workflows and prompt libraries to streamline campaign development, reporting, and analysis processes.
• Monitor emerging AI-driven advertising capabilities and beta programs across major marketing platforms.
• Analyze campaign performance, provide actionable insights, and connect paid media results to revenue outcomes.
• Manage digital advertising budgets and ensure efficient allocation of resources across channels.
• Maintain compliance with privacy standards, data governance requirements, and responsible AI marketing practices.
• Manage external agencies and vendor relationships supporting paid marketing initiatives.
• Mentor team members and encourage a culture of experimentation, learning, and data-driven decision-making.

Requirements

• Strong expertise in paid channels, analytics, and modern digital marketing technologies.
• Experience managing complex campaigns, using AI-driven tools, and translating marketing data into business results.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 4+ years of experience managing SEM and paid digital marketing channels, preferably within a B2B SaaS environment.
• Proven experience managing Google Search, Bing, Display, Social, and Programmatic campaigns.
• Strong understanding of PPC strategies, ABM targeting, and full-funnel paid media approaches.
• Experience using AI-powered optimization tools and predictive analytics to improve campaign performance.
• Demonstrated ability to use generative AI tools such as ChatGPT or Claude for ad copy creation, creative testing, and reporting automation.
• Familiarity with prompt engineering and AI automation workflows for marketing use cases.
• Experience with analytics, reporting, budget management, and performance measurement.
• Knowledge of marketing automation platforms such as Marketo, HubSpot, or similar tools.
• Familiarity with AI-driven audience platforms such as 6sense or Demandbase.
• Understanding of AEO/GEO optimization and global paid marketing strategies.
• Google Ads and Google Analytics certifications are preferred.
• Previous experience managing agency partners.
• Strong accountability, adaptability, collaboration, decision-making, and problem-solving skills.

Benefits

• Full remote work opportunity within the United States.
• Company-provided equipment, including laptop and necessary software.
• Competitive compensation package with comprehensive employee benefits.
• Medical, dental, and vision insurance options.
• Employer contributions to Health Savings Accounts (HSA) for eligible plans.
• Flexible Spending Account (FSA) options for healthcare and dependent care.
• Company-paid life insurance, disability coverage, and accidental death and dismemberment benefits.
• 401(k) retirement savings plan with employer matching contributions.
• Paid time off and company holidays.
• Opportunities for professional growth and development within a growing organization.
• Inclusive and collaborative culture focused on teamwork, innovation, and community impact.