Digital Marketing Manager - LOVB Austin

Position Overview

The Digital Marketing Manager leads the strategy, execution, and optimization of LOVB Austin's digital marketing ecosystem across website/SEO, email, SMS, paid social, search, display, OTT/CTV, and digital audio. This role owns the digital fan journey and plays a key role in driving ticket sales, merchandise revenue, broadcast tune-in, fan engagement, and community participation. Working cross-functionally across marketing, creative, social, ticketing, partnerships, communications, and community initiatives, this position helps build LOVB Austin into one of the premier professional sports brands in North America.

Responsibilities

• Develop and execute digital marketing strategies that drive ticket revenue, merchandise sales, broadcast tune-in, fan growth, and engagement.
• Own the digital fan journey from awareness and acquisition through conversion, retention, and re-engagement.
• Develop strategies to grow and better utilize LOVB Austin's first-party fan database.
• Lead digital support for key organizational campaigns, including season tickets, individual matches, merchandise, special events, and major brand moments.
• Lead strategy and execution across paid media, website/SEO, email, SMS, CRM, and other digital platforms.
• Manage paid media across Google, YouTube, Meta, TikTok, display/programmatic, OTT/CTV, digital audio, and emerging channels.
• Manage digital advertising budgets and optimize investment based on campaign objectives and performance.
• Develop audience targeting, segmentation, retargeting, and personalization strategies across digital channels.
• Manage website content, landing pages, email/SMS campaigns, and digital conversion experiences.
• Partner with creative, social, and communications teams to amplify athlete, team, match, and community storytelling across digital channels.
• Develop digital strategies that build excitement around matches, increase broadcast tune-in, and strengthen year-round fan engagement.
• Connect digital marketing with the in-venue fan experience through promotions, theme nights, giveaways, and special events.
• Identify new digital opportunities, platforms, and experiences that deepen fan affinity and expand LOVB Austin's reach.
• Establish KPIs and track performance across ticket revenue, ROAS, CPA, conversion, website traffic, database growth, engagement, and other key metrics.
• Continuously test and optimize creative, messaging, audiences, offers, landing pages, and campaign strategies.
• Provide regular performance reporting and actionable insights to leadership.
• Use fan, ticketing, and campaign data to inform marketing strategy, audience development, and investment decisions.
• Partner across creative, social, ticketing, partnerships, communications, merchandise, events, and community teams to execute integrated campaigns.
• Coordinate digital campaign timelines, assets, tracking, and launches across organizational initiatives.
• Manage relationships with external agencies, media partners, technology providers, and vendors as needed.
• Collaborate with league-level teams and partners on shared digital initiatives and national campaigns.

Qualifications

• 3–5+ years of experience in digital marketing, performance marketing, growth marketing, or a related field.
• Experience managing six-figure media budgets and campaigns tied to measurable revenue or business outcomes.
• Strong hands-on experience across paid media, website/SEO, email, SMS, analytics, and campaign optimization.
• Experience with Google Ads, Google Analytics, Meta, TikTok, YouTube, display/programmatic, OTT/CTV, and/or digital audio.
• Familiarity with CRM and marketing platforms such as Salesforce, HubSpot, or similar systems.
• Strong analytical, project management, communication, and cross-functional collaboration skills.
• Experience in professional sports, entertainment, live events, or ticketing is a plus.