Digital Marketing Manager in Beautiful Sarasota, Florida

Essential Job Functions

• Create and execute digital marketing strategies
• Perform keyword, competitor, industry, and content development research
• Optimize paid ad campaigns and manage ad spend
• Plan, develop and execute digital programs and campaigns, including website strategy, budget, design, and social media
• Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
• Manage the call tracking platform
• Execute continual research and learning to stay aware of trends within the industry
• Prioritize tasks and manage time appropriately to meet short and long-term deadlines
• Manage the digital marketing calendar
• Maintain online presence and reputation of the company
• Work closely with marketing to establish and maintain brand awareness and consistency

Qualifications

• 3-5 years of digital marketing experience
• Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field
• Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data
• Deep understanding of digital marketing and digital production
• Clear understanding of SEO, content writing, and online advertising strategy and execution
• Familiar with Photoshop, Adobe Illustrator, and InDesign
• Experience managing social media campaigns and knowledge of social media marketing preferred
• Project Management Experience preferred
• Creative thinker with the ability to manage and problem solve in a fast-paced environment
• Strong written and verbal communication skills
• Strong attention to detail and well organized
• Ability to multitask and meet deadlines