Digital Marketing Manager (Hybrid)

Role Overview

FT (Fasturtle) is a 25-year-old full-service digital marketing agency headquartered in Phoenix, AZ. We deliver real leads and measurable growth for SMBs in home services, contractors, HVAC, landscaping, garage/closet design, and medical verticals. The Digital Marketing Manager is a player-coach who leads from the middle of the operation.

Core Responsibilities

• Team Leadership — SEO Direction & Oversight

  • Review active SEO campaigns across client accounts on a structured weekly cadence.
  • Provide the SEO Specialist with clear, prioritized direction — what to fix, what to test, what to escalate.
  • Hold the team accountable to deadlines, deliverable quality, and campaign benchmarks.
  • Interpret performance data (rankings, organic traffic, conversions) and translate it into strategy adjustments.
  • Stay current on Google algorithm updates, AI Overviews, and GEO/AEO developments — flag implications to the team before they become problems.
  • Serve as the escalation point when SEO issues require strategic or client-level decisions.

• Team Leadership — Paid Advertising Direction & Oversight

  • Set the bar for what good looks like in Google Ads and Meta.
  • Deliver specific, actionable feedback to the Paid Media Manager — not general observations, but clear instructions.
  • Identify budget inefficiencies, audience gaps, and copy weaknesses before the client does.
  • Synthesize paid performance data into concise summaries for CEO-level reporting.
  • Escalate strategic decisions — budget shifts, account restructures, platform changes — to the CEO with a recommendation, not just a problem.

• Go High Level (GHL) — Platform Ownership

  • Administer FT’s GHL environment: pipelines, automations, workflows, sub-accounts, and integrations.
  • Build, maintain, and optimize lead capture funnels, follow-up sequences, and CRM structures for client and internal use.
  • Train team members on GHL capabilities and document all active workflows and SOPs.
  • Proactively identify automation opportunities that reduce manual work for the team.
  • Troubleshoot platform issues quickly and implement updates before they disrupt operations.

• Email Marketing Management

  • Own the production of FT’s client-facing email communications, built and deployed through GHL or Constant Contact.
  • Manage the creation and delivery of monthly client newsletters and promotional email campaigns.
  • Write or direct email copy in FT’s voice: direct, results-focused, no fluff.
  • Own list segmentation, scheduling, and send execution within GHL.
  • Track and report on open rates, CTR, and conversions; make data-driven adjustments each cycle.
  • Maintain email deliverability, list health, and domain reputation proactively.

• AI Tools & Claude — Efficiency Leadership

  • Serve as the team’s primary resource for Claude (Anthropic) and AI workflow integration.
  • Build and maintain a shared prompt library and AI workflow templates the full team can use.
  • Identify where AI can eliminate repetitive work in reporting, content, research, QA, and client communications.
  • Evaluate new AI tools; bring recommendations to the CEO with a clear time-savings or quality rationale.
  • Drive adoption across the team — this is not just about your own efficiency.

Required Qualifications

• 4+ years of digital marketing experience, agency environment strongly preferred.

• Expert-level Go High Level (GHL) operator — automations, funnels, pipelines, CRM, sub-accounts. Non-negotiable.

• Proven track record of managing or directing SEO and paid media (Google Ads + Meta).

• Demonstrated experience with email marketing: strategy, copy direction, segmentation, and performance reporting.

• Active, proficient user of Claude or comparable AI tools — you use AI to work faster and smarter, not as a novelty.

• Strong communicator — written and verbal. You can brief a specialist, summarize performance for a President, and write copy that doesn’t need a rewrite.

• Self-directed and outcome-oriented — you own your area without waiting to be managed.

Preferred Qualifications

• GHL certification or documented advanced platform training.

• Hands-on experience running Google Ads and/or Meta campaigns (not just reviewing them).

• Familiarity with GA4, Google Search Console, and Meta Ads Manager.

• Familiarity with CallRail or similar call tracking platforms.

• Exposure to Apollo.io, Smartlead, or other outbound/prospecting tools.

• Microsoft 365 proficiency (Outlook, Teams, SharePoint).