Digital Marketing Manager, AWS Website

Key job responsibilities

• Create world-class customer experiences on AWS digital properties
• Define, maintain and enhance with the goal of raising customer awareness of and drive AWS demand
• Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.
• Work closely with the AWS business intelligence and operations, engineering, partner marketing, and/or product management teams to define and improve website instrumentation, multi-variate testing and other relevant website intelligence.
• Identify and optimize internal web authoring workflows to create efficiencies and process standards.
• Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience in digital marketing and content production timelines and process
• Experience leading website operational teams and processes
• Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS

Preferred Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience managing production teams and assigning work based on intake priority
• Experience working in ticketing platforms such as Asana, JIRA, Workfront or similar tools