Digital Marketing Manager

About the role

The Digital Marketing Manager is a full-time, on-site role based in Weehawken, NJ. This role is responsible for developing and executing digital marketing strategies across channels to drive awareness, engagement, and measurable results for a diverse roster of clients.

Responsibilities

• Planning and managing social media campaigns
• Overseeing paid and organic digital initiatives
• Optimizing web and campaign performance using analytics tools
• Coordinating lead generation programs
• Collaborating closely with internal teams on integrated marketing campaigns
• Preparing performance reports and insights
• Managing timelines and budgets
• Maintaining strong client communication
• Staying current with digital trends and platforms to recommend innovative tactics and best practices

Qualifications

• Demonstrated expertise in Digital Marketing and Marketing, including campaign planning and execution across multiple channels
• Strong skills in Social Media Marketing, with experience managing brand presence and engagement on major platforms
• Proficiency in Lead Generation strategies and tactics to build and nurture audiences and drive conversions
• Ability to interpret and leverage Web Analytics to optimize campaigns, track KPIs, and inform data-driven decisions
• Experience managing digital budgets, timelines, and reporting for multiple clients or projects
• Excellent written and verbal communication skills, with the ability to present ideas and performance results clearly
• Proven ability to collaborate within cross-functional teams and work effectively in an on-site, fast-paced environment
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Experience in agency settings or with entertainment, media, or lifestyle brands is a plus