Digital Marketing Manager

Naveris is a pioneering precision oncology diagnostics company dedicated to transforming cancer detection and improving patient outcomes through innovative blood-based diagnostic solutions. With facilities in Boston, MA, and Durham, NC, Naveris operates at the forefront of medical technology, developing clinically validated tests such as NavDx—a groundbreaking DNA test for HPV-related cancers trusted by thousands of physicians and healthcare institutions. The company’s mission is to combat viral-mediated cancers by providing accurate, early detection tools that facilitate timely intervention and personalized patient care.

About the role

We are seeking a highly skilled Digital Marketing Manager to develop and execute comprehensive digital marketing strategies aimed at both healthcare providers and patients. Your primary focus will be managing and optimizing all digital channels—including website, paid media, email automation, SEO/SEM, and analytics—to increase awareness, engagement, and utilization of NavDx testing. This role requires a proactive, data-driven marketer with experience in healthcare or diagnostics, capable of collaborating cross-functionally with Marketing, Sales, Clinical, and Medical Education teams to ensure consistent messaging and measurable business results.

Responsibilities

• Develop and manage the digital marketing roadmap for both direct-to-physician and direct-to-patient initiatives, aligning with brand, content, and commercial priorities.
• Plan, execute, and optimize integrated digital campaigns across email, web, paid media, social media, and search channels to boost engagement and conversions.
• Ensure consistent messaging and targeting across all digital touchpoints, leveraging data to personalize and automate outreach efforts.
• Monitor campaign performance and ROI, utilizing insights to refine strategies and improve results.
• Lead campaign development, execution, and reporting within Salesforce Marketing Cloud or equivalent platforms such as HubSpot or Marketo.
• Design and execute automated journeys and segmented campaigns for clinicians and patients, ensuring compliance with email regulations (CAN-SPAM, GDPR).
• Oversee website strategy, UX optimization, and vendor management to enhance site performance and engagement.
• Collaborate with internal teams and external agencies to create compelling digital assets including emails, landing pages, ads, infographics, and videos.
• Track and analyze website engagement, lead flow, and conversion metrics using tools like Google Analytics, Tag Manager, and Search Console.
• Establish KPIs for digital performance, build dashboards, and continuously test and optimize creative, targeting, and channel mix to maximize impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Life Sciences, or a related field; advanced degree preferred.
• 5–8+ years of digital marketing experience within diagnostics, healthcare, or biotechnology sectors, with a focus on precision oncology diagnostics preferred.
• Proven experience designing and executing omnichannel campaigns targeting healthcare providers and patients.
• Hands-on experience managing and optimizing websites, SEO, and digital advertising campaigns (Google Ads, LinkedIn, programmatic platforms).
• Proficiency in Salesforce Marketing Cloud; experience with HubSpot, Marketo, or Pardot is acceptable.
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, Salesforce, or similar platforms.
• Experience managing external agencies, creative vendors, and web developers.
• Excellent communication and cross-functional collaboration skills.
• Comfortable working in a fast-paced, high-growth environment within the healthcare or diagnostics industry.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities for remote work and flexible scheduling.
• Professional development and growth within a cutting-edge biotech environment.
• Collaborative and inclusive company culture.
• Health insurance coverage, including medical, dental, and vision plans.
• Paid time off and holidays.
• Participation in innovative projects that make a meaningful impact on patient care.