Digital Marketing Manager

Responsibilities

• Serve as the primary lead for Digital & Brand Presence.
• Manage the website, social media channels, email newsletters, fundraising appeals, scholar blogs, and video content.
• Develop and execute a Social Media Strategy.
• Manage and execute the digital marketing calendar and content strategy.
• Uphold SHE-CAN’s voice, messaging, and visual identity across all digital communications.
• Support Events (In collaboration with the marketing manager for Events & Collateral).
• Maintain a folder of templates for events that can be quickly and efficiently repurposed including digital invitations, email templates, RSVP forms, etc.
• Be the event lead for selected events at direction of Advancement Director.
• Public Relations
• Develop and Execute on a PR Strategy that is designed to build awareness and interest in SHE-CAN throughout the country, and grow awareness in communities where SHE-CAN has established a strong presence.
• Email Marketing & Campaigns
• Design and manage digital fundraising campaigns.
• Manage email segmentation and the digital communications plan, working with the Advancement Operations Coordinator for support.
• Collaborate with the Advancement Manager on digital appeals and impact stories.
• Engagement & Analytics
• Track, share and utilize engagement metrics, campaign touchpoints, and campaign performance across all digital platforms.
• Advancement Team Support
• Support events as a key team member.
• Manage budget for all digital marketing and PR initiatives including working with platforms, consultants, etc.

Requirements

• Tech Savvy: Experience in design management with a proficiency in Canva, and Adobe Creative Suite (InDesign, Illustrator, Photoshop), Mailchimp, Wix, or a willingness to learn.
• Excellent Writer: Adept at crafting compelling narratives.
• Media Savvy: Successful at creating effective marketing and PR materials that result in growing awareness and conversion.
• Event Savvy: Experience supporting small and large events.

Qualifications

• Self-starter who thrives in a fast-paced environment.
• Strong understanding of data, segmentation and analytics.

Benefits & Compensation

Hours: This is a full time exempt position (possible option for this to be a part time role.) In general, hours are Monday-Friday, 9:30-5:30. In general, our office is remote on Monday and Friday and Tuesday-Thursday are in-person at our Mill Valley office. This position is open to qualified candidates who are remote.

Benefits: Our benefits package includes 15 days of annual paid time off, as well as flexible days and recovery days after significant events to ensure employees return fully recharged. Our building has plenty of free parking. We offer comprehensive benefits (50% of employee health care coverage (Silver plan with 8 self-directed options), dental, vision, AD&D, Life Insurance, and Long Term Disability). Additionally, employees receive a $50/month phone stipend, along with access to professional development opportunities to support their growth and career advancement.

Compensation: The salary for this full time position ranges from $75 - $80K annually, commensurate with experience and qualifications.