Digital Marketing Manager

About The Position

Major goals and objectives and location requirements
People Inc. is seeking a Digital Marketing Manager to support and execute the acquisition and retention marketing strategy for paid memberships.
This is a hybrid role based in New York, with an in-office requirement of 3 days per week.
Reporting into the Director Acquisition & Retention Marketing, Paid Memberships, this role is responsible for owning the end-to-end execution of email campaigns and onsite marketing campaigns for paid memberships.

People Inc. is Seeking

A highly collaborative, execution-focused position ideal for someone who thrives in fast-paced environments, brings strong attention to detail, and is deeply comfortable with email marketing, digital marketing and CRM tools.

About The Team

The Team and/or Brand.
This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification and lifecycle marketing programs.
This role operates in service to the Paid Membership marketing team, and is deeply embedded in the paid membership team’s day to day operations and business.

Accountabilities, Actions and Expected Measurable Results

• Create and project manage the development and optimization of email and onsite marketing programs and assets across awareness, sign up, onboarding, engagement, and retention as defined by the Director.
• Campaign Operations:Set up campaign tracking links and UTMs, and coordinate tagging with product and engineering.
• Performance Reporting and Optimization:Monitor and report on campaign KPIs (e.g. conversion rate, click rate) using tools such as Piano, Looker, Iterable and other dashboards.
• Cross-Functional Collaboration:Work closely with brand, magazine, and newsletter to align campaign execution with larger brand business goals.

Minimum Qualifications And Job Requirements

• Education: Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• Experience: Minimum 5 years of hands-on experience in direct marketing, lifecycle marketing, consumer marketing or CRM, preferably for a subscription-based on paid product.
• Knowledge: Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
• Skills: Analytical proficiency in reviewing performance data and making recommendations for improvement.
• Other: High level of organization and attention to detail, with experience managing multiple priorities.