Digital Marketing Manager

Find JobsCandidatesEmployersPricingAbout UsRegister FreeLoginPost a JobFind JobsCandidatesEmployersPricingAbout UsRegister FreeLoginPost a Job Info Back to Free Job Search Digital Marketing Manager Carolina Estate Planning Winston Salem, North Carolina, United States 9h ago We are looking for a Digital Marketing Manager who takes initiative, thrives when busy, and can make marketing magic happen. This is not a post-and-pray role. We need someone who owns outcomes - someone who wakes up thinking about how to reach the right families at the right moment and move them to take action. In addition to running our digital marketing channels, you will play a key role in building and nurturing our referral partner network - organizing events and cultivating relationships with other professionals who serve our ideal clients. You will work directly with the firm's Fractional CMO, the firm's Founder, and the Director of Operations to design and execute a marketing engine that drives real, measurable growth. You will also bring deep expertise in artificial intelligence tools to work smarter, produce better content faster, and find opportunities others miss. What We Offer Competitive base salary of $85,000 - $95,000 plus performance-based bonusesHealth and wellness benefits (Medical, Dental, Vision, EAP, Life, 401(k) match)Flexible work arrangements - hybridDirect access to and mentorship from firm leadership, including the Founder and Fractional CMOA culture that values work-life balance and genuinely cares about your personal, professional, and financial growthLearning and development opportunities, including access to training, workshops, and career advancement resourcesA fast-moving, supportive team where high performers are recognized and rewarded How To Apply We require a completed application consisting of a resume, screening questions on Wizehire, and a detailed cover letter telling us what makes you a star player.If you are chosen for the next round in the interview process, we will send you a written interview to complete.After reading your written interview, we will choose a select few candidates to meet with in-person.Please do not call or visit our offices to inquire about this position! We will notify all applicants at the conclusion of our hiring process. Compensation $85,000 - $95,000 yearly Responsibilities Digital Marketing & Paid Advertising Plan, manage, and optimize Facebook Ads and Google Ads to consistently generate qualified estate planning leadsOwn SEO strategy and ensure our website is always fresh, technically sound, and ranking for the searches that matter most to our ideal clientsManage and grow our social media presence with content that informs, engages, and convertsTrack, analyze, and report on all campaign and channel performance - and use those insights to continuously optimize results Content Creation & Brand Building Create high-quality legal content, including blogs, website copy, glide paths, email nurture sequences, and educational guides that build trust and drive conversionsLead brand-building efforts across all digital and print channels, ensuring a consistent, compelling voice that resonates with families planning their futuresLeverage AI tools (ChatGPT, Claude, Jasper, and others) to accelerate content production, optimize ad copy, analyze performance data, and automate repetitive tasks Seminars & Events Plan and execute live and virtual client seminars - from concept and promotion to logistics and post-event follow-up - that position Carolina Estate Planning as the premier estate planning resource in our marketOrganize and manage referral partner events, including workshops, appreciation dinners, and networking gatherings that strengthen relationships and drive warm introductions Referral Pipeline & Partner Network Build and maintain a robust referral partner network of financial advisors, CPAs, elder law professionals, wealth managers, senior care providers, and other centers of influence who serve our ideal clientsDevelop and execute a referral marketing strategy that keeps Carolina Estate Planning top of mind with partners and generates a steady pipeline of qualified introductionsCreate partner-facing content and communications - newsletters, event invitations, resource kits - that reinforce our value and deepen relationshipsTrack referral activity and partner engagement, and report on the pipeline contribution of the referral channel to firm leadership Qualifications What Success Looks Like in This Role Ad campaigns that consistently generate qualified leads with a measurable return on ad spendA growing referral partner network that delivers a reliable pipeline of warm introductions month over monthSeminar and event seats that fill up, and attendees who convert into clientsHigh-quality legal content that is SEO-optimized, reflects the expertise of our attorneys, and earns genuine trust from readersAI tools are integrated into the marketing workflow in ways that meaningfully save time and improve output qualityA brand presence that is recognizable, trusted, and growing across Winston-Salem and the Durham-Chapel Hill marketProactive communication with leadership - you surface opportunities and flag issues before anyone has to ask Who You Are You have 3+ years of hands-on digital marketing experience, ideally in a professional services, legal, or financial services environmentYou have proven, results-backed experience running paid campaigns on Facebook and Google - you can show us the numbersYou are genuinely proficient with AI tools and use them daily to enhance your work - not just as a talking pointYou have experience building referral relationships or partner networks and understand what it takes to turn a warm connection into a consistent pipelineYou are a strong writer who can produce compelling long-form content that is accurate, engaging, and needs minimal editingYou have experience planning and promoting events or seminars from concept through post-event follow-upYou are data-driven and translate analytics into smarter decisions and better resultsYou thrive in fast-paced, enterprising environments and do not need someone looking over your shoulder About Company At Carolina Estate Planning, we don't just practice law - we make people's lives better. We've built a culture where talented people thrive. That means genuine work-life balance, open and honest feedback, and a leadership team that's invested in your personal, professional, and financial success. Our Core Values Integrity - We hold ourselves to the highest ethical standards, always.Everyone Gets Helped - Great legal work ripples outward. We show up fully for every person we encounter - client or not - because we're in the business of making people's lives better.100% Accountability - We own our actions and our outcomes, no excuses. That standard applies at every level of the firm.Growth Mindset - We're committed to continuous learning and helping every team member reach their full potential.Rigor - The difference between good and exceptional lives in the details. We hold ourselves to a standard that sets us apart. Compensation details: 0 Yearly Salary PI11a371e2583a-1091 Carolina Estate Planning Apply for this job Share this job Related Jobs Digital Marketing Manager Carolina Estate Planning Winston Salem, North Carolina, United States 9h ago 9h ago Apply Medical Billing and Coding - Entry Level Training Program Dreambound Inc. Winston Salem, North Carolina, United States 2w ago 2w ago Apply SPEC-FACILITY SUPPORT Guilford County Schools Full-time High Point, NC, US 2w ago 2w ago Apply Front Desk Agent CROWN HOTEL & TRAVEL MANAGEMENT LLC Part-time Clemmons, North Carolina, United States $14 - $14.50 / hour 2w ago 2w ago Apply Senior Engineer Vizint, Inc. East Bend, North Carolina, United States 3w ago 3w ago Apply Vice President - Operations Davidson Heating & Air, Inc. 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