Digital Marketing Manager

Essential Functions

• Own the Amneal Direct digital commerce platform from a business perspective, including platform enhancements, release planning, testing, issue resolution, and vendor management.
• Serve as the primary business partner to IT, ensuring alignment between business objectives, customer experience, and platform functionality.
• Prioritize business requirements, manage enhancement roadmaps, oversee user acceptance testing, and support release readiness.
• Lead the planning, deployment, and optimization of product websites and microsites.
• Manage relationships with platform vendors, agencies, analytics partners, and development teams.

Digital Marketing

• Develop and execute digital marketing strategies to drive customer engagement and retention.
• Manage digital campaigns, SEO/SEM initiatives, site merchandising, promotions, and customer journeys.
• Collaborate with marketing, commercial, and agency partners to deliver effective digital programs.

Analytics & Performance

• Define analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks.
• Analyze digital performance and customer behavior to identify opportunities for platform and campaign optimization.

Qualifications

• Education: Bachelor's degree in Marketing, Business, Digital Commerce, or related field.
• Experience: 5 years or more in digital marketing, eCommerce, digital product ownership, or platform management.
• Experience with enterprise eCommerce platforms such as Adobe Commerce (Magento), Salesforce Commerce Cloud, Shopify Plus, SAP Commerce, or similar.
• Experience managing website enhancements, testing, releases, analytics, and vendor relationships.
• Strong understanding of customer journeys, site merchandising, search optimization, and digital analytics.
• Experience supporting pharmaceutical, healthcare, life sciences, or other regulated-industry digital initiatives.
• Proven ability to collaborate with Legal, Regulatory, Compliance, IT, and Commercial stakeholders.

Pay

The base salary for this position ranges from $130,000 to $145,000 per year. In addition, Amneal offers a short-term incentive opportunity, such as a bonus or performance-based award, with this position within the first 12 months. Amneal ranges reflect the Company’s good faith estimate of what Amneal reasonably believes that it will pay for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors, including but not limited to, qualifications, experience, geographic location and other relevant skills.

Benefits

At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as well as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee well-being with programs that help you enjoy your career alongside life’s many other commitments and opportunities.