Digital Marketing & Lead Generation Specialist

About the role

At Lithionics Battery, we design and manufacture industry-leading lithium battery systems that power some of the most recognized brands in marine, RV, specialty vehicle, and industrial markets. As we continue to grow, we're looking for a Digital Marketing & Demand Generation Specialist who is passionate about creating digital experiences, generating leads, and turning marketing insights into measurable business results. If you're equally comfortable diving into analytics, optimizing website performance, launching campaigns, and collaborating with cross-functional teams, this is an opportunity to make a real impact in a fast-growing technology company.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
• Manage and enhance the Lithionics website, including content updates, landing pages, and user experience improvements.
• Monitor website traffic, engagement, conversions, and campaign performance to continuously improve results.
• Support lead generation efforts and align marketing activities with business objectives.
• Analyze customer behavior and marketing trends to identify opportunities for growth.
• Collaborate with sales, engineering, and marketing teams to create compelling content and successful product launch campaigns.
• Help translate innovative battery technology into clear, engaging messaging that resonates with customers and partners.

Requirements

• 3-5 years of experience in digital marketing, demand generation, or a related role.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience managing digital campaigns across multiple channels.
• Strong communication skills with the ability to simplify complex or technical concepts.
• Ability to juggle multiple projects while delivering high-quality results.

Qualifications

• B2B marketing within manufacturing, energy, technology, or other technical industries.
• SEO, SEM, email marketing, and performance marketing.
• Website management, conversion optimization, and lead generation.
• Experience with Google Analytics, CRM platforms, and marketing performance tools.

Benefits

Be part of an innovative company at the forefront of advanced battery technology. Work on meaningful projects that directly influence business growth. Collaborate with talented professionals across sales, engineering, and marketing. Enjoy the opportunity to shape and strengthen a growing brand with a national presence. Make a visible impact in a company where your ideas and contributions matter.

• Health, dental, vision and life coverage
• Voluntary benefits
• Tuition reimbursement
• Matching 401k
• ESPP program
• Paid time off and paternity leave
• Community outreach initiatives
• Employee events throughout the year