Digital Marketing Lead

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat job title as heading. Do NOT put Job ID / requisition numbers as headings. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Preserve all substantive info. Include a section only when posting has real specific content. No filler sections like "commensurate with experience". Pay/Schedule/Benefits only if posting actually states them. We need to parse the job description. Content: Intro paragraph about Freshworks (maybe not needed? It's part of description but not job-specific? It's company overview. Should we keep? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The intro about Freshworks is part of job posting but not specific to role? It's still part of description. However they said "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it." The intro may be considered company overview; we can keep as a

  before sections. Then "Job Description We're looking for a hands-on Digital Marketing Lead to join our growing Marketing team." That's like an overview. Could be "About the role". We'll create a section

  About the role

  with paragraph(s) summarizing that. Then "What You'll Do:" list of duties. That's responsibilities. So

  Responsibilities

  with
  • each bullet. Then "Qualifications" list. That's qualifications. So

    Qualifications

    with
    • . Then "Additional Information" includes hybrid role schedule, salary range, bonus, benefits list, equity, etc. So we need sections for Pay, Schedule, Benefits. The posting states: "Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters. The annual base salary range for this position is $130,000 - $152,000. This role is also eligible for a target bonus. Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level. Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits." Thus we have Pay (salary range + bonus), Schedule (hybrid 3x/week), Benefits (list of insurance, equity, PTO, etc). We'll create sections accordingly. We must not include filler like "commensurate with experience". Not present. We need to remove boilerplate: The EEO statement at end: "At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business." That's EEO boilerplate; should be removed. Also "Fresh vision. Real impact. Come build it with us." appears at start and end; that's marketing fluff but maybe considered boilerplate? It's not specific to role; but it's repeated. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The "Fresh vision. Real impact. Come build it with us." is duplicated; could be considered boilerplate. Safer to remove it. Also the initial paragraph about Freshworks vision may be considered company overview; but it's also somewhat generic. However it's not duplicated; it's at start. Might be considered substantive? It's describing the company; could be kept as part of About the role? But we already have About the role section; we could incorporate that into About the role paragraph. However the instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

      or drop it." The company overview is not metadata; it's substantive about the company. I'd keep it as a

      before sections. But we need to avoid duplication: The phrase appears at start and end; we can keep only one occurrence (maybe at start). We'll keep the first occurrence as part of intro. Now structure:

      Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

      Then About the role: maybe combine the "Job Description We're looking for a hands-on Digital Marketing Lead..." paragraph. Let's extract that: "Job Description We're looking for a hands-on Digital Marketing Lead to join our growing Marketing team. This role is ideal for someone who enjoys being in the work: building, launching, testing, and optimizing digital campaigns that support pipeline and revenue. You'll execute end-to-end campaigns across paid media, email, web, and other digital channels while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who is proactive, detail-oriented, eager to learn, and comfortable moving quickly in a fast-paced SaaS environment. If you enjoy experimenting with new ideas, using data to improve performance, and finding smarter ways to work with AI, we'd love to meet you." We'll put that in

      About the role

      with

      . Then Responsibilities: list from "What You'll Do:" bullet points. We need to convert each bullet into

    • . The bullet list includes: - Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email - Execute integrated campaigns that support new logo acquisition, pipeline, and revenue - Build audience segments and support targeted and account-based campaigns - Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market - Monitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline results - Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences - Work closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution - Coordinate with agencies and vendors needed to support campaign execution - Use AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiency - Share learnings and recommendations that help improve future campaign performance Note some grammar issues but we keep as is. Then Qualifications: list from "Qualifications" bullet points. Extract: - 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience - Experience executing multi-channel digital campaigns from build and launch through optimization and reporting - Hands-on experience with some combination of: LinkedIn Ads, Google Ads/ SEM, Paid social, Display or programmatic advertising, Email marketing - Comfortable working with campaign performance data and using insights to make optimizations - Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams - Strong project management skills and attention to detail - Ability to manage multiple campaigns and priorities in a fast-paced environment - Strong written communication skills and willingness to learn new tools and channels quickly - Experience with Marketo, Salesforce, Demandbase, 6sense, or other marketing/ABM platforms is a plus - Experience using AI tools to support campaign execution, reporting, research, or personalization is a plus We'll keep as
    • . Now Additional Information: we need sections for Pay, Schedule, Benefits. Pay: The annual base salary range $130,000 - $152,000, plus target bonus. Also mention compensation based on factors. We'll put in

      Pay

      with

      containing that info. Schedule: hybrid role with onsite expectations 3x/week (Tues - Thurs) from San Mateo, CA headquarters. We'll put in

      Schedule

      with

      . Benefits: list: multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, wellness benefits. Also adoption and parental leave benefits. We'll put in

      Benefits

      with
      • . We should also maybe include the location (San Mateo, CA) in Schedule or maybe in About the role? It's part of Additional Information; we placed in Schedule. We must not include EEO paragraph. Also remove duplicated "Fresh vision. Real impact. Come build it with us." at end. Now ensure we only output HTML fragment, no or , no markdown. Let's craft. Check for any leftover boilerplate: The initial paragraph includes "Fresh vision. Real impact. Come build it with us." Actually the first sentence: "Fresh vision. Real impact. Come build it with us." appears at very start? The text: "Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us. Job Description..." Thus the phrase appears after the company overview. We'll keep the company overview but maybe we should remove the duplicated "Fresh vision. Real impact. Come build it with us." after the overview? It's duplicated later at end as well. We'll keep only one occurrence? The instruction: remove duplicated lines. So we should remove the duplicate occurrence. Keep the first occurrence? It's part of the company overview sentence: "Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds...". Actually the phrase "Fresh vision. Real impact. Come build it with us." appears as a separate sentence after the overview. We could keep it as part of the overview or remove it entirely as boilerplate. Since it's a tagline, maybe consider boilerplate. Safer to remove it. We'll keep the overview sentences before that tagline. Let's keep: "Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of