Digital Marketing Intern – Summer 2027

National Life Group, one of America’s fastest‑growing insurance companies since 1848, seeks a Social Media Intern for its Digital Marketing team. The internship offers a collaborative environment, paid volunteer time, sustainable workplaces, and a focus on community impact. Please note that visa sponsorship is not available for this position.

Position Summary

The internship provides real workplace learning for undergraduate students, with an onsite schedule of four days per week (Monday‑Thursday). Interns gain hands‑on experience in social media marketing and contribute to campaigns that support the organization’s broader goals.

Responsibilities

• Create engaging social media graphics and visual assets using Canva, Adobe Photoshop, and other Adobe Creative Cloud tools.
• Develop platform‑specific content for TikTok, Instagram, Facebook, and LinkedIn, including short‑form video, motion graphics, carousels, and static graphics.
• Apply National Life Group brand standards consistently across all social creative.
• Partner with the Social Media team to produce content for integrated marketing campaigns, product initiatives, corporate communications, recruiting, community engagement, and events.
• Translate larger campaigns into clear, engaging, platform‑specific social content.
• Brainstorm creative concepts, visual directions, copy ideas, and new storytelling approaches.
• Support both planned editorial calendars and timely requests from various teams.
• Collaborate with designers, writers, marketers, communications professionals, and subject‑matter experts to refine creative.
• Respond to incoming social media requests and manage projects from idea through development, review, and publication.
• Participate in team brainstorms, campaign discussions, and creative reviews.
• Stay current on emerging social media trends, platform updates, and audience behaviors; propose thoughtful participation in relevant trends.
• Identify inspiration and effective social content from brands and creators across industries.
• Explore new creative approaches, especially for short‑form video and visually driven content.

Qualifications

• Current college student pursuing a degree in Marketing, Communications, Graphic Design, Digital Media, Advertising, or a related field.
• Strong interest in social media, digital marketing, and visual storytelling.
• Experience with Canva and familiarity with Adobe Photoshop or other Adobe Creative Cloud applications.
• Understanding of TikTok, Instagram, Facebook, and LinkedIn and how content and audiences differ across platforms.
• Strong visual instincts for typography, composition, imagery, and brand consistency.
• Interest in short‑form video creation and editing.
• Excellent written and verbal communication skills.
• Ability to take direction and feedback while contributing new ideas.
• Organized, responsive, and able to balance multiple projects and deadlines.
• Collaborative mindset and willingness to work across teams.
• Curiosity, creativity, and a desire to learn.

AI Proficiency Expectations

• Leverage approved AI tools, where appropriate, to improve efficiency, quality, and impact of work.
• Stay curious and open to new AI‑enabled ways of working.
• Exercise sound judgment by reviewing and validating AI‑generated content.
• Maintain accountability for accuracy, quality, fairness, and integrity of work in line with National Life’s AI guiding principles.
• Use AI responsibly, adhering to policies on confidentiality, data privacy, security, compliance, retention, and intellectual property.

Core Competencies

• Service Focus – client‑centric mindset and relationship building.
• Decision Making – evaluate complex information and create solutions.
• Results Oriented – set and achieve performance goals.
• Plans and Aligns – prioritize work to meet organizational commitments.
• Learning Agility – continuously develop skills and seek feedback.
• Establishes Relationships – build trust and collaborate effectively.
• Communicates Effectively – listen actively and tailor messages to audiences.
• Fosters Diversity – promote equity, inclusion, and diverse perspectives.

What You Will Gain

• Hands‑on experience with social media content strategy and execution.
• Graphic design and social‑first creative skills.
• Short‑form video production and emerging content formats.
• Exposure to integrated marketing campaigns and corporate communications.
• Cross‑functional collaboration with multiple departments.
• Experience in creative development and review processes.
• Managing content across multiple social platforms.
• Opportunity to create work that is published and contributes to active campaigns.

Program Highlights

• 10‑week paid internship (June 1 – August 6) with formal orientation and onboarding.
• Networking opportunities with peers and senior leaders.
• Cross‑departmental group project presented at a company‑wide event.
• Presentation skills coaching sessions.
• Ongoing learning opportunities throughout the program.
• Access to mentors (former program participants).

Compensation

This is a paid internship with an hourly pay range of $19 – $28 USD. The total compensation package may include medical, financial, and other benefits such as 401(k) eligibility, paid time off (vacation, sick time, parental leave), and eligibility for discretionary annual incentive programs, subject to program rules.