Digital Marketing Intern (Summer 2027)

About the role

As a Digital Marketing Intern, you will work as a member of the Digital Marketing team to contribute to growth by working with colleagues across the organization to build awareness of IEWC's products and services both internally and externally.

Responsibilities

• Assist in the maintenance and development of IEWC websites including creating/updating landing pages and UX initiatives.
• Monitor websites and marketing platforms for performance, identifying and reporting any issues or inconsistencies.
• Prior to website enhancements, identify and report any bugs, broken links, or visual inconsistencies to the web development or design teams.
• Support the execution and optimization of SEO/SEM campaigns, including keyword research, content updates, and performance tracking.
• Analyze website and campaign performance data using tools like Google Analytics, and prepare reports to track trends, measure ROI, and provide actionable insights for optimization.
• Write and edit marketing copy for websites, email, product pages, and collateral, ensuring content is accurate, engaging, and aligned with brand voice.
• Support product marketing activities such as: image collection and color correction, content creation, data collection, product performance analysis, and partner marketing coordination.
• Conduct market research and analyze competitor strategies to identify trends and opportunities.
• Coordinate social media efforts to supplement IEWC's market presence and direct subsequent leads out to sales teams.

Qualifications

• A candidate must be working towards a Bachelor's Degree in Marketing, Business Administration, or a related degree program.
• Ability to define problems, collect data, establish facts and draw valid conclusions.
• Ability to interpret an extensive variety of technical and business information and deal with several abstract and concrete variables.
• Ability to work in a Windows environment, to work with your department's business applications and with standard current computer applications.
• Experience with Photoshop, InDesign, or Illustrator is a plus.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint); knowledge of Google Analytics, Google Ads, HTML, CSS, website development and popular social media platforms is a plus.