Digital Marketing Intern, Chartwells Higher Ed + Boost / California State University -San Bernardino

Job Description

In this role, you will work closely with California State University - San Bernardino Dining Services and the Boost Marketing Team to implement and promote the Boost mobile ordering app on-campus. Your job is to drive app awareness, adoption and usage through marketing campaigns, social media, experiential marketing, and more. Bring your creativity and knowledge of your campus and fellow students to the role by testing and implementing new marketing strategies/tactics while appropriately representing Boost and the California State University - San Bernardino brand. This internship will give you real-life marketing experience and exposure to various Boost teams, including Marketing, Product, UX, and Data Analytics.

Requirements

• Excellent communication skills, written and verbal
• Customer service experience/knowledge
• Knowledge of social media platforms and content creation
• Good interpersonal skills
• General interest and knowledge of marketing and technology
• Prior marketing-related experience is a plus

Learning Objectives

• Learn how to track Key Performance Indicators (KPIs) and analyze data to make marketing decisions
• Learn how to create and implement a marketing plan
• Learn how to use multiple platforms and strategies to promote a brand
• Understand the intricacies of implementing mobile ordering on campus
• Understand the language of digital and become digitally certified by Compass Digital
• Fully understand the mobile ordering integrations and offerings for your campus

Job Responsibilities (May include any or all)

• Aid in the creation of campaigns and promotional opportunities to drive awareness, adoption and usage of the Boost mobile ordering app
• Aid in planning, organizing and hosting Boost tabling events
• Create Boost social media content, including photos, videos and reels
• Aid in social media calendar development and promotions
• Act as a brand representative for Boost
• Become digitally certified through Boost Marketing & technology modules
• Survey students to collect marketing research
• Order and edit marketing materials via the Boost Higher Ed Portal
• Manage signage in multiple locations
• Track app downloads via QR code and social download links and report on key marketing metrics

Pay Rate

$16.90 per hour

Schedule

To be determined based on class schedule and business needs