Digital Marketing & Distribution Manager

Core Responsibilities

• Distribute and manage syndication and distribution partnerships with platforms, publishers, and media organizations.
• Cultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial content.
• Evaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolio.
• Maintain awareness of the competitive landscape and identify distribution gaps or untapped opportunities.

Audience & Newsletter Growth

• Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channels.
• Lead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad sales.
• Develop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties.

Social & Community Engagement

• Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platforms.
• Build community on each platform - not just distribute content.
• Use data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategy.
• Oversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams.