Digital Marketing & Demand Generation Specialist

Responsibilities

• Manage and optimize Google Ads and Meta campaigns.
• Develop lead generation and demand generation strategies.
• Create and improve landing pages and conversion funnels.
• Execute SEO initiatives to increase website traffic and visibility.
• Monitor campaign performance, ROI, and key marketing metrics.
• Build reports and dashboards to provide actionable insights.
• Support CRM, marketing automation, and campaign tracking efforts.

Qualifications

• 3-5 years of digital marketing or demand generation experience.
• Experience with Google Ads, Meta Ads, SEO, GA4, and Google Tag Manager.
• Familiarity with HubSpot or similar CRM/marketing automation tools.
• Strong analytical and reporting skills.
• B2B, healthcare, or commercial real estate marketing experience preferred.

Pay

$75,000 DOE (dependent on experience).

Benefits

• Medical, dental, and vision benefits.
• Company’s 401(k) retirement plan.
• Eligibility for discretionary bonuses.