Demand Generation Marketing Specialist

About the role

We are seeking a motivated and results-driven Demand Generation Marketing Specialist to help drive pipeline growth and support revenue-generating marketing initiatives.

Responsibilities

• Execute integrated demand generation campaigns that support pipeline and revenue objectives.
• Collaborate with Product Marketing, Sales, Marketing Operations, Creative, Communications, and other key stakeholders to deliver engaging programs that generate measurable business results.
• Manage campaign timelines, assets, and deliverables to ensure successful execution.
• Partner with Product Marketing, Sales, Communications, Creative, Marketing Operations, and external vendors to execute marketing programs.
• Support sales enablement efforts by providing campaign insights, materials, and resources.
• Maintain data integrity using marketing automation and CRM platforms.
• Monitor campaign performance and report on key metrics and results.
• Leverage AI-powered marketing tools and emerging technologies to improve campaign execution, content creation, audience targeting, personalization, reporting, and overall efficiency.
• Develop a strong understanding of CSI's target audiences, buyer journeys, products, and industry trends.
• Contribute innovative ideas for new marketing initiatives and program enhancements.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in demand generation, campaign marketing, digital marketing, or a related field.
• B2B marketing experience required.
• Experience with marketing automation and CRM platforms preferred.
• Fintech, banking, financial services, or technology industry experience preferred.