Digital Marketing Campaign Manager

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. Our core value of Passion for Quality is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

We value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. Our organizational culture supports equitable access to mentorship, professional development, and leadership opportunities. Partnerships, standards, and research reflect our belief that broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

About the role

This is a non-supervisory temporary position in Programs, Regions, Operations and Strategy (PROpS) responsible for driving growth and awareness of USP Standards, Reference Standards, and solutions aligned with USP’s strategic vision and priority initiatives. The role focuses on developing and managing digital marketing campaigns for Novel Medicines and Consumer Health Products, based on marketing plans, strategic objectives, and revenue goals. It also facilitates digital marketing communications across the PROpS division to ensure collaboration, consistency in USP brand messaging, prioritization, and best practices.

The role requires expertise in digital marketing, strategic marketing, project management, and inter-departmental coordination in a time-sensitive environment. Strong business acumen, creativity, technical savvy, and stellar communication skills are essential to balance multiple projects and priorities.

Responsibilities

• Develop comprehensive digital marketing campaign plans based on strategic marketing plans that deliver on program goals and drive revenue growth.
• Create campaigns with compelling messaging and visual content that address customer needs while adhering to brand guidelines.
• Understand customer segments and develop messaging and communication strategies to engage existing and new customers, demonstrating the value of USP standards and solutions.
• Monitor and track project progress, identify risks and dependencies, and develop resolution plans.
• Evaluate analytical data and trends to track key performance metrics and provide actionable insights for Region and Program teams.
• Collaborate with content creators, agencies, marketing, regions, and other colleagues to execute campaigns as per campaign plans.
• Coordinate with strategic marketing teams from Novel Medicines and Consumer Health Products, digital marketing colleagues, sales training personnel, and relevant teams to ensure timely execution of digital marketing campaigns.
• Manage digital marketing agencies, campaign timelines, and budgets while overseeing high-level accuracy in all marketing assets.
• Create, present, and adhere to a regular cadence of providing campaign updates, digital marketing metrics, lessons learned, and insights to colleagues.
• Adjust campaigns in an effective and timely way based on real-time learnings, timelines, budget considerations, and in consultation with strategic marketing teams.
• Stay up to date on the latest digital marketing trends, technologies, and best practices, adapting strategies as necessary to maintain competitive advantage.

Requirements

• Bachelor's degree in marketing, business, chemistry, life sciences, or another related field.
• At least four (4) years of hands-on experience with digital marketing in the pharma, life sciences, or food ingredients industry.
• At least two (2) years of experience in project management or at least three (3) years of experience in managing inter-departmental projects.
• Proven ability to lead teams in a fast-paced dynamic environment.
• In-depth working knowledge of different digital marketing channels, online marketing tools, CRM software, and best practices.

Qualifications

• Demonstrated understanding of USP’s mission and commitment to excellence through inclusive and equitable behaviors and practices.
• Ability to quickly build credibility with stakeholders.
• B2B Marketing experience is a plus.
• Willingness to work from 8 am–4 pm with flexibility to attend occasional virtual meetings with global teams outside of regular business hours.

Pay

Base Salary Range: USD $100,042 – $142,560 annually. Target Annual Bonus: varies based on role level. Individual compensation packages are based on factors unique to each candidate’s skill set, experience, qualifications, equity, and other job-related reasons.

Schedule

Full-time, temporary position. Core hours are 8 am–4 pm with flexibility for occasional virtual meetings outside regular business hours.