Digital Marketing Campaign Manager

APA operates on a 37.5-hour work week with one-hour lunch breaks each day. Salaries are set based on years of relevant experience, level of education, and previous staff and/or governance experience at APA.

About the role

The Digital Marketing Campaign Manager is responsible for planning, executing, and optimizing integrated, multi-channel marketing campaigns to drive awareness, lead generation, and customer engagement for APA’s Business Innovation & Growth portfolio.

Responsibilities

• Plan, develop, and execute integrated marketing campaigns across digital channels, including email, web, social media, paid media, and events
• Manage end-to-end campaign workflows, including strategy, segmentation, creative briefing, execution, and post-campaign analysis
• Collaborate with internal stakeholders (marketing, sales, ITS, content, and design teams) to develop campaign strategies and assets aligned to organizational goals
• Develop and manage email campaigns, landing pages, and lead capture forms to support engagement and conversion
• Monitor, analyze, and report on campaign performance against KPIs; provide actionable insights and recommendations for optimization
• Conduct A/B testing and experimentation to improve campaign effectiveness and ROI
• Maintain and optimize use of digital platforms and tools to support campaign execution and reporting
• Support paid media campaigns, including coordination with internal teams or external partners
• Stay current on digital marketing trends, emerging technologies, and best practices
• Other duties as assigned

Requirements

• Bachelor’s degree (Master’s preferred) in marketing, communications, business, or related field
• 3–5+ years of experience managing digital marketing campaigns end-to-end
• Demonstrated experience developing and executing multi-channel campaigns (email, social, web, paid media)
• Strong understanding of marketing automation, customer journey mapping, and campaign analytics
• Experience working in cross-functional teams and collaborating with sales, content, and product stakeholders

Skills

• Advanced proficiency in digital marketing and analytics tools, including:
  • CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot)
  • Analytics tools (e.g., Google Analytics, dashboards, reporting platforms)
  • Email marketing platforms and CMS systems
  • Social media management tools (e.g., Sprout or similar)
  • Microsoft Office Suite (advanced Excel and PowerPoint preferred)
• Demonstrated ability to leverage AI-powered tools to improve campaign efficiency, scalability, and performance

About APA

The American Psychological Association (APA) represents 146,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.

Benefits

• Remote Work/Flexible Scheduling
• 401(k) option with employer match of up to 4%
• Medical, dental, and vision insurance options, including an outpatient mental health benefit
• Paid personal/vacation time plus 12 paid holidays
• Family/Medical Leave
• Tuition assistance
• Employee Assistance Program (EAP)
• Short- and long-term disability insurance

Schedule

37.5-hour work week with one-hour lunch breaks each day.

Job Location

Remote: APA jobs may be considered for remote work eligibility as defined in APA’s Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.