Digital Marketing Associate - Email Marketing

About the role

Involved in strategies, solutions, and execution to improve the usability, design, content, and conversion rates of online and eCommerce assets. Partner with Web development professionals while contributing to high-traffic, high-profile websites. Work with User Experience team members through the stages of design, development, QA testing, implementation, and maintenance.

Responsibilities

• Translate user experience descriptions into front-end code that is cross-browser compatible
• Provide assistance and web development consultation to other departments on web-related topics
• Serve as the publisher of a website or page, accountable for accurate content and language
• Incorporate search engine optimization (SEO) tactics into the content management support for the website
• Gather information for needs assessments, and support the development of objectives and timelines for web projects
• Implement and maintain webpage graphics; maintain themes, styles and images for websites

Requirements

• Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience
• 2+ years professional experience in Digital Media production with some experience in Internet technologies, development and support
• Experience With Audio, Video And Other Multimedia Formats
• Art Direction experience in both print and digital media
• Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop
• Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines, and constant interruption
• Multi-task effectively
• Excellent presentation and conceptual skills
• A broad knowledge of current design trends and techniques for web
• Understanding of website priorities, product development, audience needs, site traffic and page views

Qualifications

• Strong understanding of website priorities, product development, audience needs, site traffic and page views
• A broad knowledge of current design trends and techniques for web
• Understanding of website priorities, product development, audience needs, site traffic and page views

Skills

• Experience in email marketing strategy or marketing automation/communications strategy
• Hands-on experience with marketing automation and email platforms, including segmentation, campaign setup, QA, deployment support, troubleshooting, and performance monitoring
• Eloqua strongly preferred
• Strong understanding of email marketing best practices, including deliverability, suppression logic, audience targeting, testing, personalization, and campaign optimization
• Ability to analyze campaign performance and translate data into actionable insights, recommendations, and future-state strategy
• Experience serving as a strategic business partner to cross-functional stakeholders, aligning priorities, gathering requirements, and helping deliver scalable marketing automation solutions
• Project management, communication, and presentation skills, with the ability to manage multiple initiatives, document decisions, track action items, and present updates or recommendations to stakeholders

Benefits

For roles that are remote (i.e., Work From Home (WFM)) or hybrid (i.e., partial onsite at a VSP location and WFM), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment.

Pay

Salary Ranges: $58,656.00 - $92,328.00

Schedule

Not specified