Digital Marketing Associate

Job Responsibilities

• Implement an integrated digital marketing strategy that combines websites, content marketing, organic and paid social media, SEO/LLMO, email marketing, mobile apps marketing and social commerce efforts.
• Support the creation, distribution, and management of engaging, high-quality content across multiple platforms, including blogs, videos, and social media; ensure content is optimized for performance and user engagement.
• Execute digital marketing campaigns across various channels, measuring and analyzing their effectiveness to maximize ROI/ROAS/CAC/CPL.
• Adjust strategies in real-time based on analytics and industry trends.
• Influence a team of marketing professionals, including designers, content creators, copywriters and external digital agencies.
• Foster a collaborative environment, provide ongoing feedback, and encourage professional development.
• Utilize analytics tools to track campaign performance, website traffic, and engagement metrics.
• Provide regular reports to leadership detailing successes, insights, and opportunities for improvement.
• Stay abreast of the latest trends and technologies in digital marketing.
• Implement innovative practices and tools that can enhance the effectiveness of our digital marketing efforts.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; a Master’s degree is a plus
• 5+ years’ experience in digital marketing
• Strong understanding of digital marketing channels and content marketing strategies
• Proficient in tracking and tagging tools such as GTM, GA4, and attribution; Knowledge of tools like Hyros is preferred
• Experience with Shopify; Shopify Plus preferred
• Experience with Klaviyo and HubSpot
• Experience with media buying on Meta, Google, TikTok and LinkedIn
• Excellent copywriting skills
• Knowledgeable in the process of web development; must be qualified to work with the technical department to lead projects from beginning to end
• Must be familiar with best UX and UI practices for websites and mobile applications
• Must have a proven track record of developing and executing successful digital multi touch-point marketing campaigns
• Must have excellent analytical skills with experience in SEO/LLMO, PPC, email marketing, and social media; must have exceptional experience increasing ROAS for products and services campaigns
• Strong leadership skills with experience building, managing, and motivating a team
• Exceptional communication and organizational skills

Pay

Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.