Digital Marketing Assistant - Lansing MI Market

About the Role

Grand Ledge Ford Lincoln is seeking a Digital Marketing Assistant/Internet Lead Manager to help manage and maintain sales growth at our President's Award-winning dealership. We are a team of approximately 50 employees, offering a collaborative and professional work environment where you can thrive without the need for formal attire.

Responsibilities

• Create and manage new and pre-owned inventory descriptions for online sources.
• Handle photo management across all web advertising channels.
• Produce and manage video content for all web channels.
• Set appointments from inbound sales calls and web chat leads.
• Execute a long-term follow-up process with Internet leads.
• Maintain web specials across all web advertising channels.
• Assist in the execution of direct marketing efforts.
• Support grassroots marketing initiatives.
• Assist in organizing new car technology clinics.
• Follow established processes in the CRM tool.

Requirements

• Car sales experience with strong web acumen is preferred.
• Technology-savvy with the ability to adapt to a continuously changing digital landscape.

Schedule

Monday through Friday, 9:00 AM – 6:00 PM.

Benefits

• Paid time off.
• Paid holidays.
• Medical, dental, and vision insurance.
• 401K retirement plan.

Pay

Salary plus commission.