Digital Marketing Account Manager

About the role

The Account Manager at Lamark Media is responsible for managing client relationships, driving strategic initiatives, and ensuring the successful execution of marketing efforts. This role includes leading high-level client sessions, developing innovative solutions, and overseeing project execution.

Responsibilities

• Lead high-level client sessions and collaborate cross-functionally to drive strategic initiatives.
• Develop and execute marketing initiatives that enhance client brands and support organic growth.
• Demonstrate a deep understanding of the client’s business, industry, and market trends to proactively identify new opportunities.
• Anticipate client needs and provide strategic, solutions-oriented recommendations.
• Oversee the definition, execution, and optimization of client scopes of work, ensuring alignment with goals and KPIs.
• Facilitate and refine client-facing work, including strategic presentations, creative briefs, and campaign strategies.
• Prepare and deliver comprehensive conference notes and impactful materials for client meetings.
• Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients.
• Identify opportunities for growth and expansion of the relationship.
• Develop account plans and work with team to deliver those plans.
• Educate client on new offerings and trends that could impact their business.
• Lead client-specific projects, ensuring quality, performance, and financial optimization throughout engagements.
• Provide strategic insights and direction to drive client success, collaborating closely with internal teams.
• Support Account Directors on select accounts as needed, assisting with key projects and client initiatives.
• Cook up and lead client/agency meetings, ensuring clear communication and alignment on project objectives.
• Oversee the development and submission of proposals, concepts, and budgets for client approval.
• Maintain up-to-date internal client documentation and information-sharing archives.

Requirements

• 2+ years of professional experience in account management and client service experience, with agency-side experience preferred.
• Knowledge of Digital Marketing: Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing digital marketing channels such as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
• Presentation & Communication Skills: Ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Attention to Detail: Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.

Nice to have

• Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
• Analytics & Reporting: Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
• Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
• Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
• Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark’s system and related programs.

Perks and benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
• Diverse and forward-thinking environment.
• Great career growth opportunity—you’ll have direct access to agency leadership.
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered.
• 401(k) with employer matching.
• Company events and industry conferences.