Digital Local SEO Manager

About the role

Join Albertsons Companies as a Digital Local SEO & Content Manager to drive local organic search visibility, hyperlocal content optimization, AI search readiness, and enterprise-level SEO reporting. This role optimizes the company’s digital presence across traditional search engines, answer engines, and large language model-driven discovery experiences. The ideal candidate will serve as a critical analytical liaison between division business units, marketing partners, merchandising teams, pharmacy, e-commerce, and other national business units.

Responsibilities

• Local Listings Management
  • Manage, optimize, and QA local business listings across major platforms, including Google Business Profile, Apple Business Connect, and relevant industry-specific directories.
  • Ensure consistency and accuracy of store-level data, including name, address, phone number, business hours, holiday hours, departments, services, attributes, URLs, categories, photos, and customer-facing descriptions.
  • Monitor and resolve local listing data issues, duplicate listings, suppression risks, incorrect pins, mismatched hours, missing services, and inconsistent NAP information.
  • Partner with internal stakeholders to validate store-specific business information.
  • Monitor performance of local listings, including impressions, actions, calls, clicks, direction requests, local pack visibility, and customer engagement trends.
  • Identify opportunities to improve local discoverability for high-intent “near me” searches and service-based local queries.
• Hyperlocal SEO & Local Page Optimization
  • Develop, optimize, and maintain local pages designed to improve organic visibility for individual stores, cities, regions, departments, services, and localized customer needs.
  • Implement on-page SEO practices, including optimized title tags, meta descriptions, internal linking, image alt text, and localized body content.
  • Optimize content for geographic modifiers, neighborhood-level intent, city and regional relevance, store-level services, and high-conversion local search terms.
  • Evaluate local page performance by division, banner, store, and page type.
  • Monitor local SERP features, including map packs, local organic results, and knowledge panels.
• AI Search, AEO, & LLM Optimization
  • Develop and support optimization strategies for evolving search experiences, including AI Overviews, answer engines, chat-based discovery, and LLM-influenced recommendations.
  • Apply AEO (Answer Engine Optimization) principles to help content appear in direct answers, FAQ results, featured snippets, People Also Ask results, and conversational search experiences.
  • Optimize content for LLM readability.
  • Identify and prioritize content updates that improve machine comprehension, including FAQs, concise definitions, local relevance, service descriptions, and entity consistency.
  • Audit content for accuracy, completeness, and usefulness in AI-powered discovery experiences.
• Google Analytics, Search Console & Performance Analysis
  • Analyze local page traffic, user behavior, engagement, and conversion trends using Google Analytics, Google Search Console, SEMrush, Adobe Analytics, or other enterprise analytics tools.
  • Evaluate organic performance by page type, division, banner, query group, local page, and customer journey stage.
  • Identify trends, anomalies, traffic declines, ranking changes, content performance gaps, and technical SEO concerns.
  • Build recurring reports that clearly explain performance drivers, risks, and opportunities.
  • Investigate performance changes related to algorithm updates, platform changes, content updates, technical releases, seasonality, competitive shifts, and customer behavior.
  • Identify opportunities to improve Albertsons Companies’ competitive position in local organic search, map results, answer results, and generative search environments.
• Quality Assurance, Governance & Risk Management
  • Perform detailed QA across local pages, metadata, listings, URLs, internal links, structured data, reporting outputs, and customer-facing content.
  • Validate that location-specific information is accurate before publishing or distributing reports.
  • Identify and escalate risks related to incorrect store information, outdated content, inconsistent messaging, compliance concerns, broken customer journeys, or data discrepancies.
  • Maintain organized documentation for keyword strategies, reporting logic, content recommendations, change history, platform requirements, and performance findings.
  • Ensure work is completed with a high level of precision, consistency, and accountability.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 1-2 years of experience in local SEO, analytics, or related roles.
• Proficiency in local SEO tools and platforms, including Google Business Profile, Google Analytics, and SEO software (e.g., SEMrush).
• Strong analytical skills and ability to interpret data to drive informed decisions.
• Excellent communication and collaboration skills.

Physical Environment

• Limited travel may be required.
• Work environment is currently in office 4 days a week, 1 day remote.
• Incumbent may use keyboards, laptop, phone, and other office equipment during normal workday.
• Stooping, bending, twisting, and reaching may be required in completion of job duties.

Benefits

• Competitive wages paid weekly.
• Access to up to 50% of your earned wages before payday, via partnership with Stream.
• Associate discounts.
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!).
• Time off (vacation, holidays, sick pay).
• Leaders invested in your training, career growth, and development.
• An inclusive work environment with talented colleagues who reflect the communities we serve.