Digital Lead Generation Manager - Google and Facebook Ads - Fresno

About the role

Infinite Roofing is a Central Valley roofing company and a 5-Star Certified Roof Maxx dealer. The sales team closes deals; we need a steady, predictable flow of homeowners calling and filling out forms. You will sit on‑site in Fresno/Clovis and own our Google and Facebook lead‑generation efforts, building campaigns, optimizing performance, and being accountable for cost‑per‑lead and booked appointments.

Responsibilities

• Manage Google Ads (Search, Local Services Ads, Performance Max): build, run, and optimize the account.
• Manage Facebook/Instagram lead ads: audiences, creative testing, lead forms, retargeting.
• Implement trusted tracking from click to booked appointment and sale (GA4, Tag Manager, offline conversions, call tracking).
• Maintain a weekly scoreboard: spend, cost per lead, cost per booked appointment, and planned changes.
• Develop landing pages and follow‑up automations that turn clicks into appointments.
• Optimize SEO and Google Business Profile to capture free leads.
• Leverage AI tools to write ad copy, create creative, and generate reports faster than an agency.

Requirements

• 5+ years of hands‑on experience running paid Google and Facebook lead‑generation campaigns, with demonstrable results.
• At least 2 years of lead‑gen experience in home services or the trades (roofing, solar, HVAC, remodeling, plumbing).
• Comfort being judged on cost per lead and booked appointments, not likes and impressions.
• Working knowledge of SEO and practical AI marketing tools.

Qualifications

• Nice to have: CRM experience (GoHighLevel or similar), call tracking expertise, and familiarity with Special Ad Category rules for home services.

Skills

• Data‑driven optimization and performance reporting.
• Audience targeting and creative testing for lead ads.
• Technical setup of conversion tracking (GA4, Tag Manager, offline conversions, call tracking).
• Landing page design and marketing automation.
• SEO fundamentals and Google Business Profile management.
• Prompt engineering and AI‑assisted copy/creative generation.

Pay

$60,000 base salary plus a monthly performance bonus of up to $1,000 (based on booked appointments and cost‑per‑lead targets), for a maximum annual compensation of $72,000.

Schedule

Full‑time, on‑site position located in Fresno/Clovis.