Digital Growth Lead

About the role

We're looking for a hands-on growth marketer to own Exa's paid channels and website, and scale them from early traction to $1M+/month in spend. You'll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and figure out which channels actually work for converting enterprise buyers as we scale up spend.

Responsibilities

• Running and optimizing campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X, managing budgets, testing creative, and driving down CAC week over week.
• Shipping landing pages, running A/B tests, fixing funnel leaks, and building pages specific to verticals, personas, and use cases.
• Our paid media agency relationship: setting priorities, reviewing performance, deciding what stays outsourced vs. comes in-house as we scale.
• Selling campaigns from self-serve developers to large enterprise buyers.
• Testing 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
• Standing up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.
• Tying every dollar to pipeline contribution, ACV influence, and win rate.

Requirements

• 2-4 years of experience managing digital marketing campaigns at a high-growth SaaS or AI company
• Hands-on experience with Google Ads and/or Meta Ads Manager
• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
• Set up or significantly improved conversion tracking and attribution
• Worked with creative teams or agencies to iterate on ad concepts at high velocity
• Shipped landing pages and run conversion experiments on a B2B site

Qualifications

• A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards.
• Web-fluent. You can ship landing pages fast, run experiments with real rigor, and know your way around the modern web stack.
• AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality.
• Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.
• A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonate with technical and enterprise buyers.
• Comfortable with ambiguity and building from zero.
• High grit, high hunger. Excited to advocate for Exa. You care deeply about building perfect search.

Benefits

• Premium healthcare benefits (medical, dental, vision)
• Fertility benefits
• A monthly wellness stipend

Pay

• $130K - $200K

Schedule

• In-person opportunity in San Francisco