Digital Experience Merchandising Associate Manager

Responsibilities

• Support the digital content strategy and execution across email, push, SMS, web, and app to drive sales and engagement.
• Develop and manage digital merchandising calendars aligned with brand campaigns, loyalty initiatives, and new product launches.
• Ensure consistent and compelling storytelling across all digital channels to support both short-term transactions and long-term CLV.
• Partner with creative to develop assets that enhance the guest journey and reflect the brand voice.
• Monitor key metrics (acquisition, CTR, conversion rate, average check, loyalty engagement) and make data-driven recommendations.
• Conduct A/B tests to continually improve content, offers, and placements across digital channels.
• Partner with analytics to deliver post-campaign readouts and actionable insights.
• Collaborate with cross-functional teams, including brand marketing, integrated marketing, analytics, IT, and product teams to align with brand campaigns, use performance data and audience insights to refine digital experiences and optimize content across channels.
• Collaborate with the CRM enterprise team to define segmentation, targeting, and personalization strategies that increase conversion and loyalty participation.
• Project manage the creative team to ensure deliverables, specs, and timelines are met including brief development and content execution.
• Provide regular updates to the Senior Manager on project progress, challenges, and results.
• Participate in test-and-learn initiatives to optimize owned strategies and performance.
• Stay informed about industry trends and competitor activities to identify potential opportunities for improvement.

Qualifications

• Education: 4 yr degree in marketing, Business, Digital Media, or a related field.
• Experience: 3+ years of experience in digital marketing, CRM, or ecommerce merchandising.
• Skills: Strong understanding of omnichannel customer journeys and content strategy. Experience managing campaigns across email, push, SMS, web, and app platforms. Comfortable collaborating with data, analytics, and product teams to drive measurable results. Excellent project management and communication skills. Ability to think both strategically and execute tactically in a fast-paced environment.