Digital Experience Design Senior Manager

About the Role

We are seeking a strategic and hands-on design leader to define and deliver the future of Booz Allen's digital experiences. This role combines digital experience strategy, strong visual and interface design, and UX fundamentals with ownership of the web channel as a primary platform for audience engagement, brand storytelling, and lead generation. The Digital Experience Design Senior Manager will set the vision for modern, engaging digital experiences, with a primary focus on the website and its role across broader marketing and sales journeys. This individual will lead a multidisciplinary design team, establish experience standards and design systems, and partner with brand and creative teams to translate content and creative assets into compelling, intuitive digital experiences. This is a player-coach role: you will lead through strategy and influence while remaining close to the work—developing experience concepts, providing hands-on design direction, and stepping into design work when needed. You will partner closely with marketing, creative, content, production, analytics, and technology teams to deliver cohesive, high-impact digital experiences. Due to the nature of work performed within this facility, U.S. citizenship is required.

What You'll Work On

• Define and evolve the digital experience vision across web and adjacent channels, translating business, audience, and brand goals into clear experience strategies and roadmaps.
• Set the experience and interface design direction for Booz Allen's digital presence, creating modern, engaging experiences that combine strong visual storytelling with intuitive UX.
• Lead the design of marketing pages, thought leadership, and other content-rich experiences using layout, typography, imagery, interaction, and motion to elevate audience engagement.
• Partner with brand and creative teams to translate brand standards, campaigns, content, and creative assets into cohesive and effective digital experiences.
• Provide hands-on design direction and feedback, raising the quality of concepts and finished experiences while encouraging designers to explore new approaches and push beyond established patterns when appropriate.
• Own the web experience strategy, including site architecture, navigation, content models, experience patterns, and continuous optimization to improve engagement and performance.
• Apply strong UX principles, including information architecture, interaction design, responsive design, usability, and accessibility, to ensure experiences are both compelling and intuitive.
• Establish and evolve an enterprise design system and UI pattern library that enables consistency and scalability while supporting flexibility and innovation.
• Use audience insights, analytics, experimentation, and research to inform design decisions, define experience metrics and KPIs, and continuously optimize digital experiences.
• Lead and develop a multidisciplinary experience design team and serve as a strategic advisor to marketing and business stakeholders, setting a high bar for design quality, collaboration, and execution.

Requirements

• 10+ years of experience in digital experience design, web design, visual or interface design, or UX design, including leadership responsibility
• Experience designing polished, modern, content-rich digital experiences for major brands, organizations, or marketing properties at large scale, built on enterprise content management systems
• Experience with visual and interface design skills, including typography, layout, composition, responsive design, interaction, and the effective integration of imagery, video, and motion
• Experience with UX fundamentals, including information architecture, interaction design, usability, accessibility, and user-centered design principles
• Experience translating brand systems, content, and creative assets into effective digital interfaces and experiences
• Experience defining, implementing, and evolving digital design systems and UI pattern libraries
• Experience leading design teams and delivering digital experiences at enterprise scale, including providing design direction and critique while remaining comfortable contributing directly to design work
• Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, and experience measurement
• Ability to present a portfolio of visually compelling digital experiences, including marketing websites, content experiences, or other brand-led web work demonstrating strong visual and interface design judgment, UX fundamentals, and high-quality execution
• Bachelor's degree

Nice If You Have

• Experience working in or closely with digital agencies, design studios, or other environments with a strong emphasis on high-quality digital experience design
• Experience in B2B or B2G environments with complex subject matter and longer, relationship-driven customer journeys
• Experience integrating digital experience design with content strategy, SEO, and digital analytics
• Experience with experimentation, personalization, or journey orchestration platforms such as Adobe Target
• Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud
• Experience with enterprise CMS platforms such as AEM or Contentful
• Experience designing experiences within component-based or modular web platforms
• Knowledge of data ecosystems, including customer data platforms and data lakes
• Knowledge of accessibility standards, including WCAG

Pay

The projected compensation range for this position is $142,900.00 to $266,000.00 (annualized USD).

Benefits

• Health, life, disability, financial, and retirement benefits
• Paid leave, professional development, tuition assistance, work-life programs, and dependent care
• Recognition awards program for exceptional performance and demonstration of values