Digital Execution Strategist

WECTEC Staffing Services, a wholly-owned subsidiary of Westinghouse Electric Company LLC, provides customer-focused staffing solutions ranging from high-volume and cost-effective roles to specialized niche positions, emphasizing best-in-class service for both clients and professionals.

About the role

Digital Execution Strategist based in Juno Beach, FL. This is a 9-month contract assignment (W-2) with the Enterprise Marketing team. You will leverage expertise in HubSpot to improve website projects, enhance user experiences, and advance content management strategies. The role involves managing digital projects on the customer-facing digital experience roadmap, using project management skills to develop plans and deliver goals related to transactional web tools, UI best practices, navigation, and architecture.

Responsibilities

• Lead the project intake process, collating and understanding requirements from team members to ensure clear goals and deliverables.
• Develop digital strategies using HubSpot and its AI feature, Breeze, to enhance user engagement and drive business growth.
• Develop and articulate design strategies that align with team goals and user needs.
• Translate complex strategies into website design projects, ensuring optimal user experience and engagement.
• Apply best marketing practices to design and refine website interfaces, improving usability, accessibility, and visual appeal.
• Conduct user research, usability testing, and competitive analysis to inform design decisions and existing solutions.
• Collaborate with marketing, IT, content creators, and developers to implement cohesive and impactful design solutions.
• Oversee the end-to-end implementation of HubSpot for over 200 microsites, ensuring best practices in content management, personalization, and performance optimization.
• Create wireframes, prototypes, user flows, and interactive mock-ups to communicate design concepts.
• Design, manage, and enhance web content and assets using HubSpot.
• Ensure ADA compliance and overall site health by managing and analyzing data using Site Improve, making recommendations for improvements.
• Participate in daily status calls, sprint planning, user story development, testing, and supporting project releases for digital projects.
• Demonstrate discipline and organization in implementing assignments and managing projects while building and maintaining strong relationships with clients, co-workers, and vendors.
• Understand customer needs and pain points to develop better user experiences.
• Present wireframes and prototypes to management and partners.
• Conduct regular audits and performance analysis of digital campaigns, identifying opportunities for improvement and implementing corrective actions.
• Stay current with industry trends, new technologies, and best practices in UX design and digital marketing.

Requirements

• High School diploma or GED required.
• Bachelor’s degree in Marketing, Digital Media, Information Technology, or a related field.
• Minimum of 6 years of experience in digital strategy, with a focus on HubSpot.
• Experience managing digital projects using HubSpot.
• In-depth knowledge of content management systems (CMS), web analytics, SEO, and digital marketing best practices.
• Proficiency in HTML, CSS, JavaScript, and other web technologies.
• Ability to interpret data and provide actionable insights.
• HubSpot certification preferred but not required.

Benefits

• Comprehensive health and income protection benefits.
• 401(k) savings plan.
• Paid vacations for qualifying positions.

Pay

The base salary range for this position is $33.00/hr. to $38.00/hr., dependent upon experience, qualifications, and skills.

Schedule

This is a 9-month contract assignment.