Digital Designer
About the role
Works on numerous assignments across a broad range of marketing material, including landing pages, email templates, and social media ads. Designs, produces and manages digital marketing media. Executes and guides projects from conception to roll out, ensuring appropriate design strategy. Collaborates with the digital solutions group and marketing managers, ensuring that all designs align with the brand and marketing objectives while meeting usability and website standards. Influences and guides the digital marketing strategy through the visual experience and digital brand. Transforms concepts into intuitive high-performing digital marketing materials. Presents design ideas, concepts, and prototypes with marketing managers, collaborating to achieve project goals.
Responsibilities
- Edit existing brand video footage into new cuts & versions in different formats (16:9, 9:16, 1:1)
- Apply performance marketing creative principles (conversion-focused design, thumb-stopping visuals, clear CTAs)
- Quickly produce large quantities of static and Motion GIF style assets
Requirements
- Bachelor’s Degree and 4+ years experience in digital design or related field (UX, UI, web design, visual design, graphic design, etc.)
- OR 10+ years of equivalent work-related experience
Nice to Have
- Ability to take a design brief and push/build based on unique design/creative strategy perspective (not just executor)
- Experience using AI tools for content generation to create net-new video/motion content from still photos, prompts, and/or existing footage