Digital Customer Success Lead
Karbon · Ontario, CA · 1 mo ago
RemoteRemoteOTHRFull-time
About the role
We're hiring a Digital Customer Success Lead. This is a builder role. You will design and operate the digital-first success motion for our SMB segment. This includes automated lifecycle journeys, scalable adoption programs, and AI-powered interventions. This is a hands-on role at a company that moves fast - expect to build, measure, iterate, and own outcomes.
Responsibilities
- Design and own the full digital customer journey for the SMB segment, from onboarding through renewal - automated touchpoints, milestone triggers, adoption nudges, and health-based interventions.
- Build and manage lifecycle email and in-app campaigns that drive product adoption and surface value at the right moments, using behavioral and health score signals.
- Identify the leading indicators of retention in this segment and create proactive playbooks that engage our customers.
- Leverage AI tools to automate outreach, personalize communication at scale, and improve the efficiency of the digital CS motion.
- Instrument everything — define the metrics, track what's working, and report clearly on program performance and segment health.
- Work cross-functionally with Product, Marketing, and Implementation to align messaging, timing, and channel strategy for SMB customers.
- Build and run scalable webinar programs that educate customers and deepen product adoption across our customer base.
Requirements
- 3–6 years in customer success, with time spent building or running a scaled digital or tech-touch CS program with measurable outcomes.
- Demonstrated experience designing automated customer lifecycle journeys - you've built one before and can build one again.
- Comfort working with customer health data, usage signals, and segmentation to drive program design decisions.
- Strong written communication skills — you write crisp, effective copy for customer-facing journeys and internal documentation.
- AI-first mindset — you've used AI tooling in your CS workflows (automated outreach, smart triggers, analysis, or similar), have proven outcomes, and you stay current on what's emerging.
- Operational rigor — you set up measurement before you launch programs, not after.
- Collaborative, low-ego, and comfortable building in ambiguous environments.
- Bias for action — you move from insight to hypothesis to test quickly, synthesize what you learn, and iterate without waiting for perfect conditions.
- Strong cross-functional instincts — you understand how to stay aligned with Marketing, Product, and other partners, keep projects moving, and give and receive feedback effectively at every level.
Qualifications
- Experience in B2B SaaS serving SMB customers.
- Experience managing offshore team members.
- Background in accounting, professional services software, or fintech.
Skills
- Customer Success Management
- Automated Customer Lifecycle Journeys
- Email Campaign Management
- AI Tools for Customer Engagement
- Webinar Program Development
Benefits
- Paid Flexible Time Off
- Medical, Dental, Vision Insurance
- Short and Long Term Disability Insurance
- Life Insurance
- 401(k) with Company Matching
- Flexible Spending Account
- Parental Leave
- Work-From-Home Stipend
- Collaborative, Team-Oriented Culture
Pay
Competitive salary and bonus structure.
Schedule
Full-time position.