Digital Creative Content Strategist (freelance)

We need to output HTML fragment with sections: About the role? Actually the job description includes sections: About the role (maybe not explicit but we can infer). The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to extract sections: About the role (maybe a summary paragraph). Responsibilities (list). Requirements (maybe Experience). Qualifications (list). Skills (maybe not separate). Benefits (they have benefits listed). Pay (they have estimated base range). Schedule (they mention based in Glendale, CA, four days per week). Also there is "Portfolio Requirement" maybe part of Requirements? Could be separate but we can include under Requirements or Qualifications. Also "Internet Fluency and Cultural Judgment" maybe part of Skills? Could be a subsection but we can incorporate into Skills or Qualifications. We must not include boilerplate like EEO, Equal Opportunity Employer, etc. Also remove "About Company", "About Us" maybe not needed? The instructions: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. "About Company" and "About Us" might be considered boilerplate? They are not legal but maybe not needed. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. However "About Company" and "About Us" are substantive? They describe the company. Might be considered not required for the job posting but could be considered extra. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. It does not explicitly say to remove About Company. But we might keep it if it's substantive. However they said "Prefer a few substantive sections over many thin ones." Including About Company may be extra but could be okay. However typical job posting reformatting often includes About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay, Schedule. We'll follow that. We need to extract content: About the role: The first paragraph after job title: "Digital Creative Content Strategist (freelance) Hearst Media Production Group (HMPG) is seeking a Digital Creative Content Strategist to support digital content strategies, creative concepts, and original digital series across HMPG broadcast series, digital originals, and upcoming business opportunities. This individual contributor role has no direct reports, though it may help guide editors, freelancers, producers, and production partners on specific executions. Working closely with the Digital Director and Digital Content Strategy Manager, this role helps shape content from strategy through execution, including building strategy decks, contributing to platform and channel recommendations, ideating digital activations, supporting digital original production planning, working with talent and creators, and occasionally traveling to shoots to capture content. The role also provides creative guidance to producers and editors through post-production. Final creative approval sits with the Digital Director and Digital Content Strategy Manager. This position reports to the Digital Content Strategy Manager and is based in Glendale, CA, four days per week." That's the role description. Responsibilities: bullet list under "Responsibilities". Let's extract each bullet: - Support the development of content strategies by researching platforms, identifying audience trends, drafting content pillars, and preparing first-pass strategic materials. - Contribute platform-specific recommendations that help define what content belongs on each channel, how it should be formatted, audience fit and how it supports marketing goals. - Work with editors, producers, and creative teams to help define the visual look and feel of original digital content, including pacing, graphics, recurring formats, captions, voice, and platform-native treatments. - Support business development by ideating digital activations, social extensions, creator integrations, talent ideas, original formats, audience engagement strategies, and practical production approaches for proposed broadcast and digital productions. - Support productions and their planning by gathering inputs related to various production departments and timelines. - Assist digital productions by preparing shoot agendas, shoot priorities, run-of-show documents, production notes, and creative briefs. - May lead to smaller-scale digital shoots or content captures with oversight. - Travel to select shoots to support digital capture, production oversight, talent direction, and real-time creative decision-making; capture behind-the-scenes footage, social-first clips, interviews, talent moments, and supplemental assets when needed. - Research and recommend digital creators, influencers, editors, freelancers, and production partners. - Provide editors and producers with clear creative direction, pacing guidance, platform formatting direction, and visual references. Then there is a section "Internet Fluency and Cultural Judgment" with paragraphs. Could be considered Skills or Qualifications. We'll treat as Skills. Then "Experience": list of experience requirements. - 3+ years of experience in digital media, entertainment, branded content, social video, digital originals, creator-led production, or broadcast-adjacent content development. - Proven ability to create content strategy decks, pitch materials, client-facing presentations, creative proposals, or social content plans. - Hands-on background developing or producing digital original content, including short-form and long-form formats. - Practical knowledge of production planning, shoot logistics, budgeting, staffing, talent coordination, set workflows, and post-production processes. - Experience working with editors, producers, creators, influencers, talent, production teams, clients, and cross-functional stakeholders. - Experience with educational, family-friendly, youth, lifestyle, sports, or mission-driven programming is preferred. Then "Qualifications": list: - Strong understanding of social platforms, digital video formats, audience behavior, creator culture, and platform-specific creative strategy. - Comfortable discussing digital analytics, audience growth, engagement, video performance, retention, content optimization, and platform trends. - Strong writing skills, including strategic positioning, captions, tone of voice, creative copy, pitch language, and presentation copy. - Ability to guide editors and producers on visual style, pacing, structure, graphics, format, and storytelling approach. - Familiarity with digital production equipment and workflows, including DSLR or cinema-style cameras, lighting, sound, lavaliers, and field production tools. - Excellent communication, presentation, organization, and time-management skills; able to manage multiple shows, deadlines, priorities, and stakeholders at once. - Candidates must possess a valid passport with at least 18 months of remaining validity at the time of hire and must be willing and able to travel as needed. Then "Portfolio Requirement": Applicants must provide a portfolio or work samples that demonstrate digital content strategy, social-first creative ideas, campaign examples, writing samples, digital video work, or platform-specific content execution. Link documents or upload PDF with links to samples. Then "Education": Related experience and/or training will be considered as well as a combination of education and experience. HMPG is a proud supporter of military veterans. Related military training and experience will be considered. Then "Values in Action": paragraph about Hearst Television values. Then "Benefits": list: - Eligible employees will have access to enroll in health coverage through our partnership with Entertainment Partners’ EP Cares program. - Medical - Dental - Vision - Emotional Wellness Support - Additional benefits to meet your and your family's needs Then Pay: "The estimated base range for this role is $41.00 to $46.00 per hour. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future." Schedule: "This position reports to the Digital Content Strategy Manager and is based in Glendale, CA, four days per week." Already mentioned in About the role. But we could still have Schedule section: "Four days per week, based in Glendale, CA." However we should avoid duplication. The instruction: do not repeat job title as heading, but we can repeat info? Probably okay but better to keep schedule info in About the role or separate. Since they said include a section ONLY when posting has real, specific content for it. The posting does mention schedule: four days per week, based in Glendale, CA. So we can have Schedule section. We need to avoid filler like "commensurate with experience". Not present. We need to remove boilerplate: EEO, Equal Opportunity Employer, etc. Also remove "About Company", "About Us"? Might be considered not boilerplate but could be kept. However to keep sections few, we might omit About Company/About Us as they are not required sections. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. If we omit About Company, we are losing substantive info about the company. But maybe they consider that not needed for the job posting core. However they said remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. About Company is not those. So we should keep it. But we don't have a heading for About Company in the list of allowed headings; they gave examples: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They didn't list About Company. So we should not create a heading for About Company because it's not in the allowed list? The instruction: "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exhaustive. But they say "include a section ONLY when the posting has real, specific content for it". So we could add About Company if we want. However they also say "Prefer a few substantive sections over many thin ones." Adding About Company may be extra but okay. But we need to decide. I think we should include About the role (summary), Responsibilities, Requirements (maybe combine Experience and Qualifications?), Qualifications (maybe separate), Skills (Internet Fluency), Benefits, Pay, Schedule. That's many sections. Could combine Requirements and Qualifications into one? But they are distinct. The instruction says prefer a few substantive sections over many thin ones. So we might combine Experience and Qualifications into a single "Requirements" section, and maybe put Skills under Qualifications. However they gave separate examples for Requirements and Qualifications. But we can decide to keep them separate if they have substantive content. Let's see if we can keep them separate but still few sections: About the role, Responsibilities, Requirements (Experience), Qualifications, Skills, Benefits, Pay, Schedule = 8 sections. That's many. Could we merge Skills into Qualifications? The Qualifications list already includes many skill-like items. The Internet Fluency section is more about cultural judgment; could be part of Qualifications. So we could drop Skills section and incorporate that content into Qualifications. Similarly, Portfolio Requirement could be part of Requirements or Qualifications. We'll put under Requirements. Education could be part of Requirements as well. Thus we could have sections: About the role, Responsibilities, Requirements (covering Experience, Qualifications, Portfolio, Education), Benefits, Pay, Schedule. That's 5 sections. Let's craft. About the role: paragraph(s) from the initial description. Responsibilities: ul li list. Requirements: