Digital Copywriter

About the role

This position within Carnival Cruise Line’s in-house Creative Studio shapes how millions of guests experience the brand’s voice across digital platforms. It blends strategic storytelling, creative concepting, and brand narrative influence at scale. You’ll craft compelling, brand-aligned copy for social media, websites, email campaigns, and emerging digital touchpoints, tailoring tone and storytelling to platform-specific behaviors and trends. The role balances creativity with strategy, leveraging consumer insights, data, and emerging trends to deliver high-performing content. Collaboration with designers, strategists, and marketing leaders is key, along with exploring vetted new technologies to keep content innovative and future-ready.

Responsibilities

• Concept and write for distinct social media channels (Instagram, TikTok, Facebook, LinkedIn), tailoring tone and storytelling to platform-specific behaviors and trends.
• Create original, brand-aligned copy for digital campaigns, websites, email, and consumer touchpoints, ensuring clarity and emotional resonance.
• Capture, curate, and edit content that reflects the brand’s tone; brainstorm and present original concepts for multi-channel campaigns.
• Develop strategic storytelling that aligns holistically across web, mobile, marketing, and shipboard experiences; contribute to conceptual work for new briefs.
• Leverage, learn, and incorporate vetted new technologies into team workflows to enhance creative output and efficiency.
• Build strong relationships with key stakeholders across marketing, brand, and operations to ensure alignment and collaboration on creative initiatives.
• Apply consumer insights and data to craft copy that deepens engagement and relevance; use analytics to inform creative decisions and optimize performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 3-5 years of progressive experience in digital copywriting, content strategy, or a closely related discipline.
• Proficiency in modern content and collaboration platforms (e.g., Microsoft 365 suite).
• Experience with enterprise project management tools for creative operations and cross-functional alignment.
• Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma for creative development and collaborative design workflows.
• A current portfolio demonstrating senior-level creative thinking across digital and marketing touchpoints, including:
  • Concept development and execution of high-impact creative ideas across owned, paid, and earned channels (social, web, email, and emerging platforms).
  • Versatility across formats and channels (web, email, social, print, OOH, and integrated campaigns).
  • Strong brand fluency, adaptability across categories, and a distinctive, engaging point of view.
  • Understanding of consumer insights and data-informed creative development, using performance signals to refine messaging and optimize impact.
• Proven success operating in fast-paced, highly collaborative environments, balancing multiple workstreams while meeting tight timelines and business objectives.

Skills

This role directly shapes Carnival Cruise Line’s global guest engagement through storytelling across digital platforms. You’ll navigate complex creative challenges, balancing brand voice, audience insights, and performance goals. Key skills include:

• Analyzing consumer data and social trends to adapt messaging for evolving business needs.
• Conceptualizing ideas under tight timelines and integrating feedback from multiple stakeholders.
• Leveraging emerging technologies to optimize creative output.
• Proactive thinking, research, and adaptability in response to shifting priorities or market dynamics.
• Leadership in concept development and cross-functional collaboration, guiding designers and marketing partners toward cohesive, high-impact solutions.

Work Conditions

• This is an in-office role based in South Florida (Miami/Ft. Lauderdale area), requiring presence Monday through Thursday each week. Employees may work remotely on Fridays.
• Occasional work beyond normal business hours or on weekends may be required to support business needs, projects, or operations.
• Must be able to remain in a stationary position at a desk and/or computer for extended periods.
• Minimal to no travel required.

Benefits

• Health Benefits:
  • Cost-effective medical, dental, and vision plans.
  • Employee Assistance Program and other mental health resources.
  • Company-paid term life insurance and disability coverage.
• Financial Benefits:
  • 401(k) plan with company match.
  • Employee Stock Purchase plan.
• Paid Time Off:
  • 8 company-wide holidays plus 2 floating holidays.
  • Vacation time: 14 days/year for manager-level and below; 19 days/year for director-level and above. Additional vacation time with tenure.
  • Sick time: 80 hours/year for full-time employees; prorated for part-time with benefits.
• Other Benefits:
  • Complementary stand-by cruises and employee discounts on confirmed cruises, plus special rates for family and friends.
  • Personal and professional learning and development resources, including tuition reimbursement.
  • On-site fitness center at the Miami campus.
• Bonus & Incentives:
  • Annual cash bonus program for all non-sales roles; incentive plans for sales roles.
  • Director and above roles may be eligible for Carnival’s discretionary equity incentive plan.