Digital Content & Web Content Coordinator

Key Responsibilities

• Build and update website pages using WordPress and custom content management tools.
• Auxiliary in creating and updating landing pages, service pages, location pages, blog articles, press releases, and other website content.
• Utilize AI-assisted content creation tools, such as ChatGPT, Claude, or similar technologies, to improve content creation efficiency, support content optimization, generate ideas, and enhance website copy while maintaining brand standards and editorial quality.
• Maintain page layouts, images, downloadable assets, internal linking, and other website content.
• Support regular content audits to ensure website information remains accurate and current.
• Configure and launch website promotions, seasonal campaigns, and limited-time offers.
• Schedule promotional content and ensure timely activation and expiration.
• Manage homepage banners, featured content, pop-ups, promotional messaging, and other campaign assets.
• Partner with Marketing to support new business initiatives, acquisitions, and brand campaigns.
• Perform quality assurance testing for promotions across desktop, tablet, and mobile devices.
• Configure website components, including forms, calls-to-action, navigation menus, redirects, content modules, location information, promotional banners, widgets, and reusable content blocks.
• Manage website settings across multiple sites within a WordPress multisite environment.
• Cook up website updates with developers when technical changes are required.
• Test website updates before publishing to validate responsive behavior across multiple browsers and devices.
• Monitor websites for broken links, formatting issues, and content inconsistencies.
• Ensure promotions, forms, appointment flows, and key user journeys function properly.
• Apply SEO and AI optimization (AIO) best practices through well-structured content, metadata, internal linking, semantic markup, and AI-friendly content organization.
• Monitor website health and identify opportunities to improve performance, usability, search visibility, and user engagement.
• Support ongoing optimization initiatives that improve customer engagement, website performance, and conversion.
• Collaborate with Marketing, SEO, Brand, Development, Operations, and external agencies to support website enhancements and digital initiatives.
• Translate business needs into effective website updates and content improvements.
• Participate in planning sessions for new website features, enhancements, and digital marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Information Systems, or a related field.
• 2 - 5 years of experience managing website content.
• Experience launching digital marketing campaigns and website promotions.
• Familiarity with SEO best practices and content optimization.
• Experience using AI-assisted content creation tools, such as ChatGPT, Gemini, or similar technologies.
• Exceptional attention to detail and strong quality assurance skills.
• Excellent organizational, time management, and project coordination abilities.
• Strong written and verbal communication skills.