Digital Content Strategist

Description Digital Content Strategist Job Title Digital Content Strategist Reports To Director of Marketing Supervises: No direct reports Status: Full time, exempt Job Purpose To serve as a key member of the Marketing team by: Leading digital storytelling strategy to grow engagement, awareness, and impactServing as a primary video storyteller for San Diego Rescue MissionUsing performance insights to continually strengthen digital contentRepresenting our Mission, Vision, and ValuesGrowing as a follower of Jesus Christ and spiritual leader Position Profile The Digital Content Strategist is a storyteller, videographer, and strategic thinker responsible for bringing the stories of San Diego Rescue Mission to life across digital platforms. This role identifies and captures compelling stories that showcase transformation, impact, dignity, and hope while helping shape the organization's broader digital content strategy. Video production is a core function of this position. The Digital Content Strategist regularly works behind the camera and in the field, owning short-form video from concept through final delivery, including story development, filming, interviews, editing, and platform optimization. This role should be equally comfortable capturing an unscripted moment, conducting a thoughtful interview, or developing a recurring content series. Success requires a strong creative eye, excellent storytelling instincts, hands-on production skills, and the ability to recognize a great story before someone has to assign it. Essential Functions Serve as a Member of the Marketing Team Collaborate to execute strategic, creative campaignsSupport fundraising and cultivation goals through compelling digital contentHelp achieve department revenue goals through engaging storytellingEnsure on time delivery of assets to meet campaign launch timelinesEnsure all storytelling respects the dignity, privacy, and experiences of the people we serve (through policy reinforcement). Video Storytelling & Production Regularly film on location across SDRM programs, events, facilities, and activities.Own short-form video production from concept through final delivery, including story development, filming, audio, lighting, editing, color correction, and platform optimizationConduct and capture compelling interviews with guests, alumni, staff, donors, volunteers, and community partnersProduce a consistent pipeline of Reels, TikToks, YouTube Shorts, testimonials, event recaps, behind-the-scenes content, and campaign storytellingMaintain organized footage and help build a reusable library of high-quality media assetsEnsure all storytelling respects the dignity, privacy, and experiences of the people we serve Digital Content Strategy Turn SDRM’s marketing strategy into digital content that grows reach and engagementLead creative direction and develop original, story-driven content across Reels, TikTok, YouTube Shorts, and emerging formatsWrite compelling hooks, headlines, captions, and calls to actionEnsure content aligns with SDRM’s brand, campaign priorities, and organizational voiceUse platform trends and performance insights to continually strengthen content and storytelling Events and On-Site Content Capture high-quality video content at SDRM events, programs, outreach activities, and other organizational momentsDevelop pre-event, live-event, and post-event content plansProduce same-day or next-day event recap videos, Reels, photography, and other visual assetsIdentify opportunities at events to capture testimonials, interviews, donor stories, and evergreen content Continue to grow as a follower of Jesus Christ and Spiritual Leader Spending time daily in the Word and prayerModeling servant leadershipPursuing our values both privately and publiclyServing as a member of a local churchSharpening your skills through continual learningFostering a coachable, approachable, humble spirit Represent Our Mission, Vision and Values Reflect the Mission’s heart through authentic storytellingModel humility, approachability, and a teachable spiritContribute to a culture of creativity, trust, and teamworkContinue to grow spiritually, rooted in Christ and communityBe committed to diversity, dignity, and restoration Qualifications Requirements Education Bachelor’s degree in: Photography, Film/Video Production, Communications, Digital Media, Digital Marketing Journalism or related fieldEquivalent professional experience and a strong portfolio may be considered in place of a degreeMust provide portfolio showcasing video projects. Experience 2–3+ years of professional digital content creation, videography, video editing, or related experienceDemonstrated success producing engaging short-form video for platforms such as Instagram Reels, TikTok, and YouTube ShortsStrong portfolio or video reel demonstrating professional videography, editing, interview, documentary, human-interest, or social-first storytelling requiredExperience developing content specifically for digital and social audiencesNonprofit, faith-based, human services, recovery, or cause-driven storytelling experience is a plus Skills & Abilities Creative thinker with strong visual storytelling instinctsSavvy digital marketer with a knack for storytellingExcellent writing and verbal communicationHighly proficient with Microsoft Office products and PC platformsSelf-starter with strong project management and attention to detailTeam player with a positive attitude and adaptabilityExcellent time management, adaptability, judgement and decision-making Technical Skills Strong proficiency operating DSLR or mirrorless camera systemsProficiency with Adobe Premiere Pro or comparable professional video editing softwareStrong understanding of composition, lighting, audio capture, interviewing, and visual storytellingSkilled in editing, post-production, captioning, formatting, and publishing content across digital platformsWorking knowledge of photography and photo editingUnderstanding of social media analytics and content performance measurement Environment & Expectations Some evening or weekend work may be requiredTravel locally as needed for events and content collectionMust be comfortable working in environments with vulnerable populationsMust maintain confidentiality and represent SDRM with integrity Special License / Certification: None Travel / Transportation The incumbent must travel on a regular (or periodic) basis, as the job requires. The incumbent must have reliable transportation (public transportation may be acceptable depending on the purpose of travel). If the incumbent receives authorization to use a Mission vehicle to perform duties, he or she must present a current California driver’s license and a good driving record to be placed on the Mission’s insurance policy. Managerial and Responsibility The incumbent has no supervision of paid staff initially but will assume supervisory responsibility as our organization expands.