Digital Content Strategist - 12-month FTC

About the role

EY is evolving the way it plans, creates, governs and activates digital content to support more connected, audience-led marketing. As Digital Content Strategist, you will help translate EY’s strategic priorities and market opportunities into compelling digital content experiences that are relevant to target audiences, aligned to the EY brand, optimized for search and AI discoverability, and designed to drive measurable engagement and business impact.

Responsibilities

• Edit, optimize, and help activate and measure content and campaigns for EY’s global website.
• Partner with global marketers to understand audiences and deliver content that meets digital strategy, editorial criteria, and business objectives.
• Contribute to planning and strategy across the digital channels ecosystem through hands-on project work.
• Advise senior stakeholders on shaping ideas into compelling, audience-resonant packages that drive users through the marketing funnel.
• Act as a strategic advisor on digital content and channel optimization for your service line community.
• Advocate for digital best practices and effective design elements to create engaging user experiences.
• Write display copy that is engaging, brand-compliant, and search-optimized.
• Drive measurement, reporting, and evaluation of campaigns to benchmark against external creative marketing standards.
• Manage multiple tasks and projects within a fast-paced environment.

Requirements

• 7+ years of experience creating outstanding digital experiences that deepen relationships with existing audiences and attract new ones.
• Excellent US English written and verbal communication skills, with an understanding of how messages may be received globally.
• Strong understanding of digital publishing, content governance, and content lifecycle best practices, including search engine optimization and LLM discoverability.
• Ability to work in a highly matrixed global organization requiring complex senior stakeholder management.
• Strong project and time management ability.

Preferred Qualifications

• Strong understanding of EY’s service offerings.
• Experience working in a large-scale marketing environment, setting up and managing projects.
• Understanding of measurement and analytics, and ability to interpret data to deliver actionable insights.
• Ability to work effectively with co-located, global teams.
• Experience in either journalism or a corporate marketing environment.

Skills

• Strategic advisory on digital content and channel optimization.
• Advocacy for digital best practices and user experience design.
• Proficiency in all forms of media (paid, owned, and earned).
• Strong grasp of search engine optimization and AI discoverability.

Benefits

• Comprehensive compensation and benefits package, including medical and dental coverage, pension, and 401(k) plans.
• Flexible vacation policy, allowing you to decide how much vacation time you need.
• Paid time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence.

Pay

The base salary range for this job in all geographic locations in the US is $100,000 to $187,000. The base salary range for New York City Metro Area, Washington State, and California (excluding Sacramento) is $120,000 to $212,500. Individual salaries are determined by factors including education, experience, knowledge, skills, and geography.

Schedule

Join EY in a team-led and leader-enabled hybrid model. Most people in external, client-serving roles are expected to work together in person 40-60% of the time over the course of an engagement, project, or year.